Director of Solution Marketing – Forma Platform

Autodesk, Inc.; Denver (CO); On-site; USD 159,000 - 284,000; Full time

Job summary

Autodesk is seeking an experienced Director to lead the solution marketing function for Autodesk Forma, shaping the narrative for the AEC design-to-operations lifecycle. You will partner across Product, Strategy, Sales, and GTM to craft positioning that differentiates the platform through outcomes, not just products.

You will build a high-performing team responsible for end-to-end messaging, launches, thought leadership, and customer storytelling in a fast-moving market.

Qualifications

• 12+ years in enterprise software product or solution marketing with global teams.
• Experience creating category-level narratives that differentiate platforms.
• Proven record of bringing platform technologies, cloud solutions, AI capabilities, and digital transformation to market.
• Strong executive communication with customers, analysts, and senior leadership.
• Ability to influence cross-functional organizations without direct authority.
• Experience partnering with Product, Engineering, Design, Sales, and Customer Success.

Responsibilities

• Define the long-term market narrative for Autodesk Forma as a strategic solution connecting design, planning, construction, and operations.
• Develop differentiated messaging that ladders to the Design and Make intelligence category.
• Partner with Product Management and Strategy to influence roadmap discussions and translate innovation into customer value.
• Create executive-ready messaging, keynote content, customer stories, analyst presentations, and sales enablement that elevate Autodesk's leadership in AEC.
• Lead competitive programs that emphasizes Autodesk's unique strengths while anticipating shifts in market dynamics and customer expectations.
• Establish clear frameworks for communicating complex platform capabilities, across experience, data management and AI workflows.
• Build and mentor a world-class solution marketing organization with a strong culture of customer obsession, strategic thinking, and operational excellence.

Skills

Enterprise software marketing

Solution marketing leadership

Executive communication

Cross-functional collaboration

Storytelling

Strategic thinking

Education

Bachelor's degree

MBA or equivalent

Job description

Autodesk is seeking an experienced Director to lead the solution marketing function for Autodesk Forma, shaping the narrative for the AEC design-to-operations lifecycle. You will partner across Product, Strategy, Sales, and GTM to craft positioning that differentiates the platform through outcomes, not just products.

You will build a high-performing team responsible for end-to-end messaging, launches, thought leadership, and customer storytelling in a fast-moving market.