Head of Forma Solution Marketing

Autodesk, Inc.; Denver (CO); On-site; USD 159,000 - 284,000; Full time

Job summary

Autodesk is seeking an experienced Director to lead the solution marketing function for Autodesk Forma, shaping the narrative for the AEC design-to-operations lifecycle. You will partner across Product, Strategy, Sales, and GTM to craft positioning that differentiates the platform through outcomes, not just products.

You will build a high-performing team responsible for end-to-end messaging, launches, thought leadership, and customer storytelling in a fast-moving market.

Qualifications

• 12+ years in enterprise software product or solution marketing with global teams.
• Experience creating category-level narratives that differentiate platforms.
• Proven record of bringing platform technologies, cloud solutions, AI capabilities, and digital transformation to market.
• Strong executive communication with customers, analysts, and senior leadership.
• Ability to influence cross-functional organizations without direct authority.
• Experience partnering with Product, Engineering, Design, Sales, and Customer Success.

Responsibilities

• Define the long-term market narrative for Autodesk Forma as a strategic solution connecting design, planning, construction, and operations.
• Develop differentiated messaging that ladders to the Design and Make intelligence category.
• Partner with Product Management and Strategy to influence roadmap discussions and translate innovation into customer value.
• Create executive-ready messaging, keynote content, customer stories, analyst presentations, and sales enablement that elevate Autodesk's leadership in AEC.
• Lead competitive programs that emphasizes Autodesk's unique strengths while anticipating shifts in market dynamics and customer expectations.
• Establish clear frameworks for communicating complex platform capabilities, across experience, data management and AI workflows.
• Build and mentor a world-class solution marketing organization with a strong culture of customer obsession, strategic thinking, and operational excellence.

Skills

Enterprise software marketing

Solution marketing leadership

Executive communication

Cross-functional collaboration

Storytelling

Strategic thinking

Education

Bachelor's degree

MBA or equivalent

Job description

Job Requisition ID # 26WD101325 Position Overview

Autodesk is seeking an experienced Director to build and lead the solution marketing function for Autodesk Forma and its role in transforming the Architecture, Engineering, Construction (AEC) industry. This leader will shape how customers, partners, analysts, and employees understand Autodesk's end-to-end solution for AEC, articulating our unique platform strategy through a compelling narrative that resonates across the entire Design and Make lifecycle. Working closely with, and reporting to, the Vice President of AEC Marketing, you will partner across Product, Strategy, Sales and Go-to-Market (GTM), Customer Success, Industry Marketing, and Corporate Marketing to develop positioning that differentiates Autodesk through new business capabilities and outcomes, not individual products. You will lead a high-performing team responsible for end-to-end solution positioning, messaging, launches, thought leadership, competitive strategy, and customer storytelling.

Responsibilities

• Define the long-term market narrative for Autodesk Forma as a strategic solution connecting design, planning, construction, and operations
• Develop differentiated messaging that ladders to the Design and Make intelligence category
• Partner with Product Management and Strategy to influence roadmap discussions and translate innovation into customer value
• Create executive-ready messaging, keynote content, customer stories, analyst presentations, and sales enablement that elevate Autodesk's leadership in AEC
• Lead competitive programs that emphasizes Autodesk's unique strengths while anticipating shifts in market dynamics and customer expectations
• Establish clear frameworks for communicating complex platform capabilities, across experience, data management and AI workflows
• Build and mentor a world-class solution marketing organization with a strong culture of customer obsession, strategic thinking, and operational excellence

Minimum Qualifications

• 12+ years of experience in enterprise software product marketing or solution marketing, including leadership of high-performing global teams
• Experience developing category-level narratives that shift market perception and establish strategic differentiation
• Demonstrated success bringing platform technologies, cloud solutions, AI capabilities, and digital transformation initiatives to market
• Strong executive communication skills with experience presenting to customers, analysts, partners, and senior leadership
• Proven ability to influence cross-functional organizations without direct authority
• Experience partnering closely with Product Management, Engineering, Design, Sales, and Customer Success organizations
• Exceptional storytelling skills with the ability to simplify complex technologies into compelling business outcomes
• Bachelor's degree required; MBA or equivalent experience preferred

Preferred Qualifications

• Experience with cloud platforms, AI workflows, and connected data ecosystems
• Deep experience helping organizations transition from product-centric to solution-led marketing and selling
• Experience in shaping solution-level categories and influencing analyst perspectives
• Passion for helping customers transform the way the built world is designed, built, and operated

Learn More About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world. When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work.

Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $159,000 and $284,350. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/global-belonging

In-Person Onboarding and Identity Verification

This role may require in-person onboarding and/or in-person ID verification.

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world. When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!