Director of Social & Social Commerce

BaBylissPro; Dolphin Cove (CT); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with company match

Paid time off

Wellness programs

Office breakfast/lunch

Job summary

BaBylissPRO, Stamford, CT, seeks a Director of Social to design and lead the brand's social media and social commerce strategy. Build an in-house team, define content pillars, and drive creator collaborations, influencer programs, and a 2027 TikTok Shop launch.

This is a strategic leadership role reporting to brand leadership with cross-functional impact. The role requires 8+ years in social media, expertise across Instagram, TikTok and YouTube, and experience scaling a social team.

Qualifications

• 8+ years in social media or social marketing, ideally in beauty or consumer products.
• Hands-on expertise on Instagram, TikTok, and YouTube with platform-specific strategies.
• Experience building/scaling a social team and managing managers.
• Experience leading influencer marketing strategy and execution.
• Experience launching TikTok Shop or bringing an agency-managed function in-house.
• Experience partnering with education or professional/trade communities.
• Fluency in creator culture; strong analytical and cross-functional collaboration.
• On-site presence required in Stamford, CT with Friday remote option.

Responsibilities

• Build and lead BaBylissPROUS's organic social strategy and team structure.
• Guide content pillars, editorial strategy, and brand voice with cross-functional partners.
• Lead Social Media Managers and set strategic goals and direction.
• Develop influencer/creator strategy and manage partnerships and in-house execution.
• Oversee social commerce initiatives, including TikTok Shop roadmap and launch.
• Translate community sentiment into strategic input for marketing and product teams.
• Define KPI framework and report progress with cross-functional partners.

Skills

Social media leadership

TikTok Shop strategy

Influencer marketing

Team leadership

Content strategy

Creator culture

Job description

BaBylissPRO, Stamford, CT, seeks a Director of Social to design and lead the brand's social media and social commerce strategy. Build an in-house team, define content pillars, and drive creator collaborations, influencer programs, and a 2027 TikTok Shop launch.

This is a strategic leadership role reporting to brand leadership with cross-functional impact. The role requires 8+ years in social media, expertise across Instagram, TikTok and YouTube, and experience scaling a social team.