Director, TikTok Shop Growth & Strategy

Advertise-Purple; Santa Monica (CA); Sur place; USD 150 000 - 210 000; Plein temps

Avantages offerts par ce poste

Health benefits

401k

Unlimited vacation

Mental health days

Flexible Fridays

Fully remote

Résumé du poste

Advertise Purple is seeking a Director of Social Commerce to lead our TikTok Shop division. You will own strategy, grow client programs, and manage the Social Commerce team while coordinating technical integrations with TikTok Shop, Shopify, Cruva, and Euka.

You will drive growth through GMV Max, TikTok LIVE, Creator Contests, and creator affiliate programs, translating data into strategic actions and scaling operations across platforms.

Qualifications

• BA/BS degree from an accredited university.
• Experience managing, mentoring, and developing a team.
• Demonstrated experience managing and growing TikTok Shop programs.
• Deep understanding of the TikTok Shop ecosystem and the strategies required to scale brands.
• Strong understanding of the technical integrations and operational infrastructure required to run TikTok Shops.
• Proven client-facing experience communicating strategy and performance to stakeholders.
• Familiarity with third-party TikTok Shop tools such as Cruva and Euka and e-commerce platforms such as Shopify.
• Strong understanding of TikTok Shop growth levers including GMV Max, LIVE, Creator Contests, and creator affiliate programs.
• Strong analytical, organizational, communication, and leadership skills.

Responsabilités

• Lead Advertise Purple’s TikTok Shop division, owning client strategy, growth, execution, and overall program performance.
• Develop and direct TikTok Shop strategies focused on increasing GMV and building sustainable client growth.
• Serve as the primary senior client-facing liaison, communicating strategy, performance, opportunities, and challenges.
• Manage, mentor, and develop the Social Commerce team with clear goals and performance expectations.
• Identify and activate growth opportunities across the TikTok Shop ecosystem, including GMV Max, LIVE, Creator Contests, and creator affiliate programs.
• Oversee technical integrations and program infrastructure, including TikTok Shop, Shopify, Cruva, Euka, and other platforms.
• Monitor client performance and translate data and trends into actionable recommendations.
• Iterate on department processes to improve how the team operates and scales.

Connaissances

Team leadership

TikTok Shop

Client-facing

Data analysis

Shopify

Cruva

Euka

GMV growth

Creator Contests

Affiliate programs

Strategic thinking

Formation

BA/BS degree

Outils

Shopify

Cruva

Euka

Description du poste

Advertise Purple is seeking a Director of Social Commerce to lead our TikTok Shop division. You will own strategy, grow client programs, and manage the Social Commerce team while coordinating technical integrations with TikTok Shop, Shopify, Cruva, and Euka.

You will drive growth through GMV Max, TikTok LIVE, Creator Contests, and creator affiliate programs, translating data into strategic actions and scaling operations across platforms.