Director of Social Commerce

SBH Fashion; New York (NY); Hybrid; USD 162,000 - 198,000; Full time

Job summary

SBH Fashion is seeking a Director of Social Commerce to own and scale our TikTok Shop channel in a fast-moving, collaborative environment. You will drive the channel's strategy, daily operations, and affiliate program, while overseeing campaigns and media to maximize profitability and growth.

The role requires hands-on TikTok Shop management experience, strong analytical skills, and a P&L mindset. Hybrid work in New York with in-office days is expected, and a passion for TikTok-driven commerce

Qualifications

• Bachelor’s degree in Marketing or related field.
• Hands-on experience managing a TikTok Shop channel.
• Experience with livestream and Shop Ads (Spark Ads).
• Comfort owning P&L metrics (GMV, AOV, ROI).
• Hybrid role requiring NYC presence (3 days in office).

Responsibilities

• Own & scale the TikTok Shop business strategy and calendar.
• Drive GMV, optimize conversions, and manage TikTok Shop P&L with data.
• Grow the affiliate program with dedicated support and strategy.
• Manage storefront: listings, pricing, promotions, inventory sync.
• Lead livestream strategy and video/live shopping ads execution.
• Identify and fix performance gaps in the channel setup.

Skills

TikTok Shop management

P&L management

Livestream commerce

Video Shopping Ads

Analytics & optimization

Education

Bachelor's degree in Marketing

Tools

TikTok Ads Manager

Shop Ads (Spark Ads)

Job description

Job Title: Director of Social Commerce

A fast-growing global body care brand is looking to hire a Director of Social Commerce to strengthen and scale the TikTok Shop channel and support any new social commerce initiatives. This person will have experience managing a TikTok Shop storefront, and will be responsible for overall shop strategy, day-to-day storefront operations, refining and scaling our affiliate strategy, and managing TikTok Shop campaigns and media. This role is perfect for someone who loves everything about TikTok, understands the TikTok Shop ecosystem, and enjoys a fast-paced, collaborative work environment.

Your life in this role will look like…

• Own & scale our TikTok Shop business strategy and commercial calendar
• Drive GMV and conversion and own the TikTok Shop P&L with robust analysis of performance data to measure profitability, successes and opportunities strategy: drive GMV, conversion, media planning and growth against clear KPIs, in a brand building way
• Build, scale, and grow our TikTok Shop affiliate program to drive a robust amount of always-on content . You'll have a dedicated coordinator supporting execution, while owning the strategy and results.
• Storefront and catalog management: listings, pricing, promotions, and inventory sync.
• Livestream strategy and execution (TBC), plus Video/Live Shopping Ads.
• Identifying and fixing underperforming parts of the current channel setup, not just maintaining what exists.

You will thrive in this role if you have…

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Hands-on experience running or materially contributing to a TikTok Shop channel - creator/affiliate program experience is essential.
• Comfort owning a P&L-style view of the channel: GMV, conversion, AOV, and creator/affiliate ROI.
• A sharp, diagnostic approach - able to look at an existing channel, identify what's underperforming, and act on it quickly.
• Experience with livestream/LIVE commerce and Shop Ads (Spark Ads / Video Shopping Ads) is a strong plus.
• Comfortable in a fast-moving, metrics-driven environment with high ownership.
• Must be New York City-based and able to work in a hybrid model, with 3 days per week in the office.

Salary $180,000