Social Media Director

Confidential Careers; United States; Remote; USD 190,000 - 225,000; Full time

Job summary

Confidential Careers is seeking a Group Business Director, Social to lead the organization's integrated social efforts at a national level, with East Coast hours and NYC office option. You will set strategy, standards, and playbooks that guide campaigns across verticals.

The role requires deep expertise in paid and organic social, influencer integration, and large-scale campaigns, and involves close collaboration with Strategy, Creative, Production, Analytics, and Business Management to deliver

Qualifications

• 10+ years of experience in social media and integrated marketing, with leadership of large campaigns.
• Experience leading paid and organic social across multiple campaigns.

Responsibilities

• Lead the organization's overarching social approach, ensuring alignment with broader brand, marketing, and communications objectives.
• Establish social standards and best practices to ensure consistency across campaigns, business verticals, and partner initiatives.
• Identify opportunities to deepen audience engagement, strengthen cultural relevance, and drive impact at scale.
• Provide strategic direction and leadership throughout the campaign development process, from briefing through execution.
• Serve as the senior day-to-day lead for external social agencies, paid media partners, and related vendors.
• Oversee agency scopes, deliverables, timelines, and performance, ensuring alignment with organizational priorities.
• Build and maintain strong relationships with agency, media, platform, and creator partners.
• Ensure agency partners deliver high-quality, integrated work while maintaining accountability to agreed-upon objectives and standards.
• Oversee integrated paid and organic social initiatives, ensuring both work together to support broader brand and campaign objectives.
• Bring a deep understanding of paid social strategy, media planning, audience targeting, optimization, and performance measurement.
• Partner with external agencies and internal stakeholders to ensure effective execution across social platforms.
• Evaluate performance and identify opportunities to optimize social investments and improve results.
• Collaborate with influencer and talent leadership to integrate creators and partnerships into broader social initiatives.
• Identify opportunities to leverage influencers, talent, and cultural moments to strengthen campaign impact.
• Ensure creator initiatives align with overall social objectives and brand standards.
• Partner closely with leaders across Strategy, Creative, Production, Analytics, and Business Management to drive integrated social initiatives.
• Lead and support cross-functional teams, bringing together individuals across disciplines around shared objectives.
• Establish clear workflows, communication processes, and accountability across internal teams and external partners.
• Foster a collaborative, solutions-oriented environment focused on delivering exceptional work.
• Oversee and forecast budgets across paid media, agency fees, and production.
• Monitor spending, identify risks, and make informed recommendations to optimize investments.
• Collaborate with analytics and measurement teams to establish KPIs, evaluate performance, and translate insights into actionable recommendations.
• Ensure social performance informs future campaign planning and decision-making.
• Develop and implement social guidelines, playbooks, and operational frameworks that support consistency and efficiency.
• Establish effective briefing, approval, reporting, and communication processes.
• Proactively identify challenges, manage competing priorities, and keep initiatives moving forward.
• Help build a scalable social practice that supports the organization's continued growth.

Skills

Social leadership

Brand alignment

Agency management

Influencer integration

Cross-functional leadership

Paid media strategy

Organic social

Job description

Location: Remote (East Coast hours) | NYC office available

Compensation: $190,000–$225,000 annually

About the Opportunity

We are partnering with a well-funded, mission-driven organization doing incredibly exciting work on a national scale. As the organization continues to grow, we are seeking a dynamic, experienced social leader to help shape and lead its integrated social efforts.

This is a unique brand-side opportunity for someone who brings a deep understanding of the social landscape, both strategically and operationally, and is excited about building something meaningful.

The Group Business Director, Social will lead the organization's social efforts, establishing the strategy, standards, and operational frameworks that guide social initiatives across multiple campaigns, partnerships, and business verticals.

This is a highly collaborative leadership role that works closely with department leaders across Strategy, Creative, Production, Analytics, and Business Management to ensure a cohesive, integrated approach to social.

The ideal candidate brings significant experience across paid and organic social, agency partner management, influencer integration, and large-scale integrated campaigns.

Key Responsibilities

Social Leadership & Brand Alignment

• Lead the organization's overarching social approach, ensuring alignment with broader brand, marketing, and communications objectives.
• Establish social standards and best practices to ensure consistency across campaigns, business verticals, and partner initiatives.
• Identify opportunities to deepen audience engagement, strengthen cultural relevance, and drive impact at scale.
• Provide strategic direction and leadership throughout the campaign development process, from briefing through execution.

Agency & Partner Management

• Serve as the senior day-to-day lead for external social agencies, paid media partners, and related vendors.
• Oversee agency scopes, deliverables, timelines, and performance, ensuring alignment with organizational priorities.
• Build and maintain strong relationships with agency, media, platform, and creator partners.
• Ensure agency partners deliver high-quality, integrated work while maintaining accountability to agreed-upon objectives and standards.

Paid & Organic Social

• Oversee integrated paid and organic social initiatives, ensuring both work together to support broader brand and campaign objectives.
• Bring a deep understanding of paid social strategy, media planning, audience targeting, optimization, and performance measurement.
• Partner with external agencies and internal stakeholders to ensure effective execution across social platforms.
• Evaluate performance and identify opportunities to optimize social investments and improve results.

Influencer & Creator Integration

• Collaborate with influencer and talent leadership to integrate creators and partnerships into broader social initiatives.
• Identify opportunities to leverage influencers, talent, and cultural moments to strengthen campaign impact.
• Ensure creator initiatives align with overall social objectives and brand standards.

Cross-Functional Leadership

• Partner closely with leaders across Strategy, Creative, Production, Analytics, and Business Management to drive integrated social initiatives.
• Lead and support cross-functional teams, bringing together individuals across disciplines around shared objectives.
• Establish clear workflows, communication processes, and accountability across internal teams and external partners.
• Foster a collaborative, solutions-oriented environment focused on delivering exceptional work.

Budget & Performance Management

• Oversee and forecast budgets across paid media, agency fees, and production.
• Monitor spending, identify risks, and make informed recommendations to optimize investments.
• Collaborate with analytics and measurement teams to establish KPIs, evaluate performance, and translate insights into actionable recommendations.
• Ensure social performance informs future campaign planning and decision-making.

Operational Excellence

• Develop and implement social guidelines, playbooks, and operational frameworks that support consistency and efficiency.
• Establish effective briefing, approval, reporting, and communication processes.
• Proactively identify challenges, manage competing priorities, and keep initiatives moving forward.
• Help build a scalable social practice that supports the organization's continued growth.

Qualifications

• 10+ years of experience in social media, integrated marketing, brand marketing, or related disciplines, including significant leadership of social initiatives for major brands or organizations.
• Deep expertise across both paid and organic social, including a strong understanding of paid media strategy, execution, optimization, and measurement.