Sr. Director, Social Media + Branded Content

24 Seven; Detroit (MI); Remote; USD 100,000 - 125,000; Full time

Job summary

An innovative firm in the financial services sector seeks a Senior Director for Social Media & Branded Content. This role is pivotal in shaping the brand's voice and driving engagement through strategic storytelling across various platforms. You will lead a talented team, develop impactful content strategies, and cultivate partnerships to enhance brand visibility. Your expertise in social media and analytics will be crucial in navigating emerging trends and fostering community connections. If you're passionate about creating compelling narratives and leading cross-functional initiatives, this opportunity is perfect for you.

Qualifications

• 10+ years in marketing and social media, with 5+ years in leadership.
• Deep experience in social strategy and content development.

Responsibilities

• Drive brand’s social presence across all major platforms.
• Develop social and branded content strategy from concept to execution.

Skills

Social Media Strategy

Content Development

Community Building

Analytics Tools

Crisis Management

Communication Skills

Presentation Skills

Tools

Content Management Systems

Job description

Sr. Director, Social Media + Branded Content

Senior Director, Social Media & Branded Content
Location: Remote
Duration: 4- months (coverage for maternity leave)

Our client, in the financial services and technology space, is looking for a forward-thinking, creative leader to take the reins of their social media and branded content efforts. As Senior Director, Social Media & Branded Content, you’ll shape their voice across platforms, lead a talented team, and build meaningful connections with audiences—internally and externally. If you’re a strategic storyteller who lives and breathes social, we want to meet you.

You Will:

• Drive the brand’s social presence—organic, paid, and influencer-driven—across all major platforms.
• Develop and lead social and branded content strategy from concept to execution, ensuring it aligns with business priorities and brand identity.
• Oversee influencer partnerships and external agencies to co-create compelling, on-brand content.
• Partner with customer service and PR to manage engagement, respond to issues, and turn feedback into opportunity.
• Collaborate across teams to ensure content supports business goals, amplifies key campaigns, and elevates executive visibility.
• Leverage analytics to monitor performance, fine-tune strategy, and drive growth.
• Stay ahead of emerging social trends, platform updates, and content formats to keep us innovative and culturally relevant.
• Mentor a high-performing team, fostering creativity, accountability, and collaboration.

You Have:

• 10+ years in marketing, social media, and content, with at least 5 years in a leadership role.
• Deep experience in social strategy, community building, and content development (visual and written).
• Strong grasp of analytics tools, content management systems, and platform-specific best practices.
• Proven ability to grow audiences, craft compelling narratives, and lead cross-functional initiatives.
• Experience managing crises and shaping reputation through social channels.
• Collaborative mindset with exceptional communication and presentation skills.
• A pulse on pop culture, emerging tech, and the evolving social media landscape.
• Experience on the following social platforms: Pinterest, Reddit, Tik Tok, LinkedIn, Meta.