Director of Sales-West

CNI Brands; United States; Remote; USD 130,000 - 500,000; Full time

Job summary

An innovative craft spirits company is seeking a dynamic Director of Sales for the Western U.S. This pivotal role involves driving market expansion, managing distributor partnerships, and leading high-performing teams to achieve sales growth. The ideal candidate will possess a strong background in the beverage alcohol industry, with a proven record of success in multi-state territories. Join a passionate team dedicated to building long-term partnerships and driving brand visibility in a competitive market. If you thrive in a fast-paced environment and are ready to make an impact, this opportunity is for you.

Benefits

Health, dental, and vision insurance

401(k) with company match

Generous PTO policy

Performance-based incentives

Qualifications

• 7+ years of sales experience in the beverage alcohol industry.
• Proven track record of revenue growth and market expansion.
• Expertise in on-premise and off-premise sales strategies.

Responsibilities

• Expand CNI Brands' footprint by identifying new account opportunities.
• Manage distributor partnerships and strengthen top account relationships.
• Deliver accurate sales forecasting and collaborate with finance.

Skills

Sales Leadership

Market Expansion

Strategic Partnerships

Negotiation Skills

Data Analysis

Communication Skills

Education

Bachelor's Degree in Business or Related Field

Job description

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Remote (Preferred: Western U.S.) | Craft Spirits Industry

Are you a dynamic sales leader with a passion for premium craft spirits? Do you thrive in building strategic partnerships, driving market expansion, and leading high-performing teams? If so, CNI Brands is looking for a Director of Sales, West, to take our brands to the next level!

About CNI Brands:

CNI Brands is a fast-growing, craft beverage alcohol supplier with a portfolio of premium brands, including Banhez Mezcal, Combier Liqueurs and Libélula Tequila. We’re passionate about our people, our products, and creating a winning team culture. Our mission is to build long-term partnerships with distributors, retailers, and on-premise accounts to drive profitable growth and brand visibility.

As we continue to expand, we’re seeking a strategic, results-driven Director of Sales, West to lead and execute our sales efforts across the western U.S.

What You’ll Do (Key Responsibilities):

Drive Market Expansion & Sales Growth

• Expand CNI Brands' footprint west of the Mississippi by identifying and executing new account opportunities (on- premise & off-premise).

• Implement a data-driven, profitable sales strategy, focusing on market penetration and revenue growth.

• Partner with regional market managers and brand ambassadors to ensure execution of sales goals.

Lead Distributor & Key Account Relationships

• Manage distributor partnerships, holding them accountable for sales execution, pricing strategy, inventory management, and goal attainment.

• Strengthen existing top account relationships while securing new high-value customers.

• Ensure effective off-premise sales strategies, including retail activations and category management.

Sales Strategy & Execution

• Deliver accurate sales forecasting and collaborate with finance on revenue projections.

• Work cross-functionally with marketing and operations to execute promotions, activations, and product launches.

• Stay ahead of competitive trends, pricing, and category insights to refine go-to-market strategies.

• Represent CNI at trade events, distributor trainings, and key account meetings to drive brand awareness.

Who Are You (Qualifications & Experience)

7+ years of sales experience in the beverage alcohol industry (spirits preferred).

Proven track record of revenue growth and market expansion in a multi-state territory.

Strong experience managing and negotiating with distributors and key accounts.

Expertise in on-premise and off-premise sales strategies.

Data-driven mindset with ability to analyze sales trends and market insights.

Highly motivated, entrepreneurial, and results-oriented with exceptional communication and negotiation skills.

Ability to travel within the western U.S. (up to 50% travel required).

What We Offer (Compensation & Benefits)

Competitive base salary + performance-based incentives

Health, dental, and vision insurance

401(k) with company match

Generous PTO policy

The opportunity to work with an innovative, fast-growing craft spirits company

Ready to Join Our Team?

If you're ready to take on a high-impact sales leadership role, apply today and be part of CNI Brands’ continued success in the Western U.S.!

Apply via LinkedIn or send your resume to [e-mail].

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

• Industries

  Beverage Manufacturing

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