Director of Sales, Regional Natural Grocery Retailers & Independent Retailers (INFRA, NCG, NGA)

BrainJuice®; Dallas (TX); Remote; USD 100,000 - 150,000; Full time

Job summary

A leading company in natural brain supplements is seeking a Director of Sales to manage relationships with distributors and develop business strategies for growth. This role requires a seasoned professional with over 10 years of experience in natural sales, particularly in beverages or natural foods. The position is home-based in Texas and involves significant travel.

Benefits

Base Salary + Commission

Potential for vested equity

Flexible remote work setup

Qualifications

• 10+ years of natural sales experience, preferably in beverages or natural foods.
• Experience with natural distributors and data-driven strategy development.
• Proficient in sales data analysis and presentations.

Responsibilities

• Manage sales and account relationships with distributors.
• Develop and implement business strategies for key accounts.
• Oversee trade show management and sales logistics.

Skills

Analytical skills

Problem-solving skills

Communication skills

Sales planning

Leadership

Education

Bachelor’s degree in business, finance, or related field

Job description

Director of Sales, Regional Natural Grocery Retailers & Independent Retailers (INFRA, NCG, NGA)

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About the Role: Director of Sales, Regional Natural Grocery Retailers / Independent Retailers

Natural Regional Retailers covered by Natural Distribution sales coverage: KeHE Natural & UNFI Natural.

• Energy
• Fortified Beverages
• New Age Beverages
• Ready To Drink Beverages
• Water
• Produce
• Fortified Waters

Job Responsibilities:

• Manage / leads in sales and account plus distributor relationships
• Manage Sales Buyers on Distribution Center Level for Natural & Independent Retailers that purchase from KeHE or UNFI
• Increasing alignment and strategic relevance between the organization and business plan execution
• Contribute to both vertical & horizontal growth by category, product, sku, and retailer
• Develops and implements comprehensive business strategies and product sales planning for all National Key Accounts, Regional Natural Account Chains
• Manage relationships and business planning with sales brokers for Natural Markets and independent natural markets.
• Partner with Product, Operations, Accounting and Supply Chain teammates to ensure sufficient inventory levels, address account deductions in a timely and accurate manner, and collaborate on a long-term growth strategy
• Work daily with accounting and marketing management on trade spend and setting appropriate expectations for accounts and distributors by evaluation sales promotion, MCBs, and trade spending.
• Proven ability to manage Promotion Plans; oversee retailer OIs, MCBs, and other discounts, and communicate them internally for proper profitability, margin, and accounting reports
• Trade Show Management of Sales & Logistics: UNFI shows, KeHe shows, Fancy Foods (Specialty Food Association), Regional Account Shows
• Establish forecasting and business growth plans with senior management and broker representatives
• Process orders promptly and professionally, maintaining excellent account relations
• Resolve service, billing, or pricing issues not resolved at initial contact
• Complete and submit all sales reports weekly, monthly, and quarterly by deadlines to ownership, CEO, and finance

Sales Position Required Experience:

• Relevant seasoned years of natural product selling experience, preferably a mix of start-up and major brand experience
• Experience with natural distributors as a sales executive (KeHE, UNFI, DPI, Dot Foods, etc.) and data-driven strategy development
• Expertise in food ingredients, supplements, vitamins, and brain health products, including interpretation of “supplement panels” and related product info
• Strong analytical skills with the ability to deliver executive-level presentations internally and externally
• Ability to communicate effectively with C-Suite and within deadlines, articulating business plan goals
• Innovative approach to sales growth, pricing, and account relationship strategies
• Logical problem-solving skills and systematic decision-making
• Effective partnership development inside and outside the organization
• Financial reporting skills, including sales revenues and balance sheets
• Proven financial competence impacting P&L management
• Decisiveness in uncertain situations and leadership qualities
• Skillful questioning and information gathering to clarify situations
• Ability to identify and seize profitable business opportunities
• Sales planning, forecasting, and goal development skills
• Responsibility for personal and team performance, with goal tracking and feedback
• Conflict resolution skills and ability to deliver impactful communication
• Risk management and adherence to safety laws and standards
• Knowledge of data systems, supply chain, and inventory management

Qualification Requirements:

• Bachelor’s degree in business, finance, or related field
• Minimum 10+ years of natural sales experience, preferably in beverages or natural foods
• Motivated by sales success and business growth
• Expertise in ingredients, health, wellness, and natural food/beverage sectors
• Familiarity with West Coast Natural Retail accounts
• Self-motivated, organized, detail-oriented, and deadline-conscious
• Effective in giving and receiving constructive feedback
• Leadership in team-based decision making
• Comfortable in fast-paced, changing environments
• Proficient in sales data analysis, presentations, and reports
• Experience in planning and managing trade shows and related assets
• This is a remote role based in Los Angeles with REQUIRED travel; regular store visits and trade shows
• Must be able to operate remotely with a disciplined work environment

Physical Demands:

• Willingness to travel at least 70% of the time
• Ability to operate on video and computer screens full-time
• Self-motivated remote work setup
• Ability to set up and take down trade show displays
• Positive attitude in digital work environment

Location:

• Home-based in Texas, United States

Compensation:

• Base Salary + Commission
• Target total cash contingent on performance
• Potential for vested equity

Additional Information:

• Legal right to work in the U.S. required
• Full-time employment; no consulting roles
• Equal opportunity employer; non-discrimination policies apply

BrainJuice is a leader in natural brain supplements and fortified beverages, distributed nationwide and internationally, committed to the philosophy that food is medicine.