Director of Sales Marketing

HarborChase; Ormond Beach (FL); On-site; USD 80,000 - 120,000; Full time

Job summary

HarborChase, LLC. in Ormond Beach, FL is seeking a Director of Sales Marketing to lead sales and marketing strategies, drive occupancy, revenue growth, and brand awareness for the senior living community.

You will manage the sales pipeline, conduct tours and presentations, build referral relationships with healthcare providers, oversee operations, develop campaigns, and coach the sales team to deliver exceptional service to residents and families.

Qualifications

• Strong sales and business development to drive occupancy and revenue targets.
• Experience in sales operations including pipeline management, reporting, forecasting, and CRM/lead tools.
• Demonstrated customer service abilities with empathy, professionalism, and responsiveness.

Responsibilities

• Lead and execute sales and marketing strategies to drive occupancy, revenue growth, and brand awareness.
• Manage the sales pipeline, conduct tours and presentations for prospective residents and families, and build strong referral relationships with healthcare providers and partners.
• Oversee sales operations, develop targeted marketing campaigns, maintain accurate reports and metrics, and collaborate with leadership to align initiatives.

Skills

Sales & BD

CRM/Lead Mgmt

Customer Service

Team Management

Healthcare/Senior Living

Communication Skills

Education

Bachelor’s in Marketing/Business/Communications

Tools

CRM tools

Job description

Company Description

HarborChase is a senior care community committed to delivering high-quality assisted living, skilled nursing, and memory care services. The organization emphasizes respect, dignity, and kindness in every interaction, honoring each resident’s life story and future chapters. HarborChase fosters a warm, supportive environment where team members work collaboratively to enhance residents’ quality of life. Prospective team members will join a mission-driven community focused on personalized care and meaningful relationships with residents and their families.

Role Description

The Director of Sales Marketing is a full-time, on-site role based in Ormond Beach, FL. This role is responsible for leading and executing sales and marketing strategies to drive occupancy, revenue growth, and brand awareness for the community. Day-to-day responsibilities include managing the sales pipeline, conducting tours and presentations for prospective residents and families, and building strong referral relationships with healthcare providers and community partners. The Director oversees sales operations, develops targeted marketing campaigns, maintains accurate reports and metrics, and collaborates with leadership to align initiatives with organizational goals. This individual also coaches and supports team members to ensure consistent customer service, professional communication, and a positive experience for prospects and residents.

Qualifications

• Strong skills in Sales and Business Development to drive occupancy, build referral networks, and meet or exceed revenue targets.
• Experience in Sales Operations, including pipeline management, reporting, forecasting, and CRM or lead management tools.
• Demonstrated Customer Service abilities to engage prospects, residents, and families with empathy, professionalism, and responsiveness.
• Proven Team Management experience, including coaching, performance oversight, and cross-functional collaboration.
• Background in senior living, healthcare, hospitality, or a related service industry preferred.
• Excellent communication, presentation, and negotiation skills.
• Ability to work on-site in Ormond Beach, FL, with flexibility for some evenings or weekends as needed.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• Proficiency with basic office software and digital marketing tools is beneficial.