Director of Sales

Experience Senior Living LLC.; Cape Coral (FL); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision

STD/LTD

Life and voluntary life

401k with employer matching

Paid holidays

Up to 20 days PTO

Job summary

Experience Senior Living LLC. is seeking a Director of Sales in Florida to lead sales initiatives for our senior living communities. The role focuses on achieving monthly sales targets through face-to-face visits, home tours, and strategic follow-up with inquiries and referrals.

The director will manage the annual sales and marketing plan, analyze ROI, oversee advertising, and ensure accurate move-in tracking while maintaining high standards of customer service and compliance.

Qualifications

• Bachelor's degree or equivalent experience preferred.
• Experience in sales or leasing in health care or senior living helpful.
• Excellent communication and relationship-building skills.

Responsibilities

• Meet or exceed monthly company/community sales standards.
• Face-to-face activities including client home visits and tours.
• Respond to inquiries via telephone, email, online and in person; conduct tours.
• Maintain the community database with inquiries and referral sources; ensure follow-up communications.
• Develop and maintain relationships with referral sources and conduct field visits.

Skills

Relationship selling

Closing

Motivational interviewing

Communication skills

Empathy

Team orientation

Education

Bachelor's degree or equivalent experience

Tools

Microsoft Outlook

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

The Experience Senior Living Team is comprised of dynamic professionals that are fueled by their passion to empower people as they grow older to live life to the fullest. They are creators, architects, nurses, researchers, programmers, marketers, facilitators, developers, investors, and caregivers, all focused on making a positive impact on the lives of residents, their families and team members.

We are looking for a Director of Sales to join our amazing team!

Responsibilities:

• Meet or exceed monthly company/community sales standards.
• Primary focus on “sales zone” activities including face to face-including client home visits, voice to voice, creative follow up and purposeful planning for effective execution.
• Respond to telephone, email-online, & in-person inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties.
• Accurately maintain the community’s database by collecting and entering information about new inquiries and referral sources and recording consistent and appropriate follow up communication with inquiries, prospective residents & influencers, and referral source contacts.
• Develop and maintain relationships with potential referral sources and conduct on-going field visits.
• Qualify all current and potential referral sources, effectively matching our services to their needs, thus maximizing referral potential.
• Research and maintain current information on local competition and new services and competitors entering the marketplace.
• Create and oversee the annual community sales and marketing plan. Analyze data related to the return on investment and suggest changes in strategies or services to respond to changing market conditions. Oversee advertising and collateral.
• Accurately track move-ins, move-outs, transfers, and quantity vs. quality of referral activity, determining appropriate follow-up actions.
• As necessary, assist the team in completing the necessary move-in paperwork ensuring a smooth transition for the resident and acting in compliance with company policies and appropriate State Licensing regulations.
• Provide regional management with necessary paperwork and reports to actively monitor sales efforts.
• Attend and participate in core sales training events and maximize techniques to grow census/revenue.
• Provide opportunities for greater community members and prospects to visit and tour the community by promoting appropriate unique events.
• Monitor and manage the budget of the department.

• May perform other duties as assigned.

• Experience insenior living, includingassisted living and memory care environments preferred
• Bachelor's degree orequivalent experience and education preferred
• Background in sales or leasing in the health care or senior living industry helpful
• Creative and"out ofthe box" thinker desired
• Expertise in “relationshipselling” and a demonstrated ability to close
• Experience with motivational interviewing techniques preferred
• Must demonstrate competence in the following areas:
• Ability to connect and build trust with clients and their circle of influence
• Ability to understand and manage emotions arising from client situations
• Ability to guide clients toward solutions
• Experience in a customerservice-oriented setting necessary
• Demonstrated ability to work in a team environment
• Ability to show sincerity and empathy
• Effective verbal and writtencommunication skills are required, including the ability to communicate openly,honestly, and responsibly with others
• Ability to read, speak, andunderstand the English language
• Ability to work nights, weekends andholidays required
• Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
• Must possess a current driver's license
• Connect and help residents transition from home to community through thoughtful engagement at every level of interaction
• Ability to work varied schedules to include weekends, evenings, and holidays.

We offer a full benefits package that includes medical, dental, vision, STD/LTD, life and voluntary life, 401k with employer matching, paid holidays, and up to 20 days PTO in the first three years.

Background Screening Requirement

Employment is contingent upon successful completion of background screening in accordance with Florida law and company policy. Certain positions may require fingerprinting and Level 1 or Level 2 background screening. Applicants can review Florida care provider background screening requirements here: https://info.flclearinghouse.com