Director of Sales & Marketing

Snow King; Manchester (VT); On-site; USD 120,000 - 130,000; Full time

Job summary

Join a premier independent luxury resort in Vermont as the Director of Sales & Marketing. This role offers a unique opportunity to lead innovative sales strategies and marketing campaigns in a breathtaking setting. You will drive exceptional guest experiences while fostering a culture of teamwork and accountability. The position promises a supportive environment that values employee growth and community connection, making it perfect for passionate leaders in the hospitality industry. With competitive compensation and a commitment to excellence, this is an opportunity not to be missed.

Benefits

Comprehensive Health Insurance

Retirement Plans

Paid Time Off

On-site Wellness Programs

Local Discounts

Employee Rates on Hotel Stays

Relocation Assistance

Qualifications

• Minimum 5 years in senior-level resort sales and marketing role.
• Proven ability to lead and motivate high-performing teams.
• Strong expertise in sales strategy and digital marketing.

Responsibilities

• Manage and achieve team goals for Group and Transient segments.
• Develop cohesive sales and marketing strategies.
• Oversee the resort’s digital strategy for bookings and visibility.

Skills

Sales Strategy

Revenue Optimization

Digital Marketing

Team Leadership

Financial Acumen

Communication Skills

Tools

Microsoft Word

Microsoft Excel

Delphi

Job description

Property


About Us

At Pyramid Global Hospitality, people come first. As a company that values its employees, Pyramid Global Hospitality is dedicated to creating a supportive and inclusive work environment that fosters diversity, growth, development, and wellbeing. Our commitment to a People First culture is reflected in our approach to employee development, employee benefits and our dedication to building meaningful relationships. Pyramid Global Hospitality offers a range of employment benefits, including comprehensive health insurance, retirement plans, and paid time off, as well as unique perks such as on-site wellness programs, local discounts, and employee rates on hotel stays. In addition, Pyramid Global Hospitality is committed to providing ongoing training and development opportunities to help our people build the skills and knowledge they need to advance their careers. Whether you are just starting out in the hospitality industry or are a seasoned professional, Pyramid Global Hospitality offers a supportive and collaborative work environment that encourages growth and fosters success, in over 230 properties worldwide. Join their team and experience the benefits of working for a company that values its employees and is committed to creating exceptional guest experiences. Check out this video for more information on our great company!

#PGH-BMC

Location Description

Escape to The Equinox in Vermont and experience the best of all seasons. From exhilarating outdoor adventures to serene moments of relaxation, our resort offers a range of activities for every time of year. Discover the joys of summer, embrace the beauty of winter, and immerse yourself in a world of four-season fun at The Equinox.

Overview

Director of Sales & Marketing
Equinox Resort | Manchester, Vermont
An Iconic Independent Luxury Resort in the Green Mountains

We are looking for a highly motivated, analytical, and strategically driven individual to lead the Sales & Marketing efforts at Equinox Resort, a landmark luxury destination in the heart of Vermont. With its historic charm, breathtaking natural setting, and elevated guest experiences, the Equinox offers a unique opportunity for a sales leader who thrives in an independent, hands-on environment and values community, authenticity, and exceptional service.

The successful candidate will have a proven track record of leading the Sales and Marketing efforts at a resort property, including team leadership, strategic planning, and multi-channel campaign execution. This leader will be creative, adaptable, and data-driven, with the ability to motivate and mentor a seasoned Sales, Marketing, and Conference Services team. A strong understanding of luxury travel trends, digital engagement, and guest experience design is essential.

Job Description

• Manage and achieve team goals for both Group and Transient segments across Business Travel, Leisure, and Events.

• Develop and drive cohesive sales and marketing strategies, including exceptional marketing plans, content calendars, and targeted campaigns.

• Oversee the resort’s digital strategy — optimizing paid media, SEO/SEM, social, and website performance to increase bookings and brand visibility.

• Create compelling on-property promotions and signature programming in collaboration with operations and guest experience teams.

• Partner with PR and creative agencies to amplify special events, seasonal campaigns, and media exposure aligned with the resort’s luxury positioning.

• Analyze industry trends, STR data, and market intelligence to uncover new opportunities and protect market share.

• Play an active role in direct sales — managing key accounts, leading site visits, and maintaining strong client relationships.

• Represent the Equinox brand at local and national sales trips, trade shows, and tourism partnerships.

• Lead the development of the resort’s annual sales, marketing, and revenue management business plans.

• Collaborate with revenue management to develop yield strategies that meet budget, forecast, and growth targets.

• Foster a culture of accountability, teamwork, and continuous learning within the Sales, Marketing, and Conference Services departments.

• Enhance community presence through active engagement in local organizations, chambers, and tourism boards.

Qualifications

• Minimum 5 years of experience in a senior-level resort sales and marketing role; independent and luxury resort experience strongly preferred.
• Proven ability to lead and motivate a high-performing team to meet and exceed business goals.
• Deep expertise in sales strategy, revenue optimization, digital marketing, brand development, and team leadership.
• Strong financial acumen with the ability to analyze data and drive results across multiple segments.
• Proficiency in Microsoft Word, Excel; Delphi experience highly preferred.
• Excellent communication skills — both written and verbal — with clients, internal teams, and ownership stakeholders.
• Ability to work independently and cross-functionally in a fast-paced environment.
• A passion for hospitality, community connection, and luxury guest experiences.
• Up to 10% travel required

Why Equinox Resort?

• A rare opportunity to lead the commercial vision of one of Vermont’s most iconic independent luxury resorts.

• A people-first culture rooted in local pride, guest satisfaction, and sustainable success.

• Competitive salary, benefits, andincentive structure

• Relocation assistance available.

#keyexec

Compensation Range

The compensation for this position is $120,000.00/Yr. - $130,000.00/Yr. based on qualifications and experience.