Position Overview
A premier historic luxury hotel in Chattanooga, Tennessee, is seeking a strategic and results-driven Director of Sales to lead its sales and catering teams. This leadership role is responsible for driving revenue growth across group, corporate, transient, and catering segments while strengthening the property's market presence and delivering exceptional client experiences.
Position Overview
A premier historic luxury hotel in Chattanooga, Tennessee, is seeking a strategic and results-driven Director of Sales to lead its sales and catering teams. This leadership role is responsible for driving revenue growth across group, corporate, transient, and catering segments while strengthening the property's market presence and delivering exceptional client experiences.
Key Responsibilities
Strategic Revenue & Market Leadership
- Develop and execute sales strategies to drive revenue across group, local negotiated, corporate, and catering segments.
- Analyze market trends, competitive intelligence, and demand patterns to establish pricing and sales strategies.
- Lead sales initiatives to optimize occupancy, average daily rate (ADR), and overall revenue performance.
- Prepare annual sales and marketing budgets, monthly forecasts, and strategic business plans.
- Collaborate with revenue management and hotel operations teams to maximize room revenue and enhance guest satisfaction.
Client Engagement & Business Development
- Conduct property tours, develop customized sales proposals, and negotiate client contracts.
- Generate new business through targeted prospecting, networking, and strategic industry partnerships.
- Represent the hotel at national trade shows, corporate conferences, and local business events.
- Build and maintain relationships with tourism organizations, chambers of commerce, hospitality associations, and community partners.
- Collaborate with corporate marketing teams to strengthen brand awareness and maintain a positive market reputation.
Team Leadership & Development
- Lead and oversee the daily operations of the sales and catering department.
- Directly supervise the Catering Sales Manager, Sales Manager, Convention Services Manager, and Event Planning Manager.
- Establish performance goals, develop incentive programs, and maintain accountability for sales productivity.
- Recruit, train, mentor, and retain high-performing sales professionals.
- Foster a collaborative, customer-focused culture that supports revenue growth and service excellence.
Qualifications & Experience
- Experience: Minimum of 5 years of hospitality sales leadership experience. Experience with independent hotels and convention properties is preferred.
- Education: Bachelor's degree in Business, Marketing, Hospitality Management, Hotel and Restaurant Management, or a related field preferred.
- Industry Expertise: Demonstrated success in group and convention sales, corporate accounts, and leisure transient market segments.
- Technical Skills: Proficiency with Delphi, property management systems (PMS), Microsoft Office, and Google Workspace.
- Leadership: Excellent negotiation, communication, strategic planning, and decision-making skills in a fast-paced hospitality environment.
- Flexibility: Ability to maintain a consistent on-site presence and work evenings, weekends, and holidays as business needs require. Up to 20% local travel for sales calls, client meetings, and industry events is expected.