Director of Sales

The Read House Hotel; Chattanooga (TN); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Medical, dental, vision plans

PTO and paid holidays

Life, disability, and accident ins.

401(k) with employer match

PayActiv early wage access

Employee discounts at our hotels/rests

Starbucks & meals discounts

Garage parking

Job summary

The Read House Hotel in Chattanooga seeks a sophisticated Director of Sales to lead the sales and catering team and drive top-line revenue across group and market segments.

You will negotiate client contracts, present bespoke proposals, and represent the property at national trade shows while maintaining strong community partnerships and aligning with marketing to protect brand reputation.

Qualifications

• 5+ years of hospitality sales leadership experience; independent and convention hotel experience preferred.
• Bachelor’s degree in Business, Marketing, Hotel & Restaurant Management, or related field.
• Proven track record in group/convention, corporate, and leisure segments.

Responsibilities

• Drive top-line revenue strategy across group, local negotiated rates, and catering segments.
• Analyze market trends, competitive data, and demand to set group rates and deployment.
• Direct sales to optimize occupancy and ADR while meeting revenue goals.
• Prepare annual sales/marketing budgets, forecasts, and strategic plans.
• Partner with revenue mgmt and operations to optimize room mix and guest experiences.
• Host site visits, present bespoke proposals, and negotiate client contracts.
• Represent The Read House at national trade shows and local events.
• Maintain visibility with community partners and corporate marketing teams.
• Inspire and direct the sales & catering team; supervise managers; set performance expectations.

Skills

Hospitality sales leadership

Strategic revenue planning

Negotiation

Client engagement

Education

Bachelor's degree in Business/Marketing/Hotel & Restaurant Management

Tools

Delphi

PMS platforms

Microsoft Office

Google Apps

Job description

As Chattanooga’s premier historic luxury hotel and \"Grande Dame\" of hospitality, The Read House seamlessly blends 1920s grandeur with elevated modern comfort. We are seeking a sophisticated and strategic Director of Sales to lead our sales and catering team, drive top-line revenue across group and market segments, and showcase our landmark property to clients both local and nationwide.

WHAT YOU WILL DO

Strategic Revenue & Market Leadership

• Drive top-line revenue strategy across group, local negotiated rates, and catering segments.


• Analyze market trends, competitive data, and demand to establish group rates and deployment strategies.


• Direct sales activities to optimize occupancy and average daily rates while exceeding revenue goals.


• Prepare annual sales and marketing budgets, monthly forecasts, and strategic plans.


• Partner with revenue management and hotel operations to optimize room mix and deliver exceptional guest experiences.

Client Engagement & Brand Presence

• Host site visits, present bespoke sales proposals, and negotiate client contracts.


• Generate new business through targeted outreach, strategic networking, and industry partnerships.


• Represent The Read House at national trade shows, corporate conferences, and local business events.


• Maintain strong visibility with community partners, including the Chattanooga Tourism Company, Chamber of Commerce, and Hotel Lodging Association.


• Partner with Corporate Marketing to build hotel awareness and protect brand reputation.


• Inspire and direct the daily operations of the sales and catering team.


• Directly supervise the Catering Sales Manager, Sales Manager, Convention Services Manager, and Event Planning Manager.


• Establish performance expectations, design incentive programs, and maintain accountability for productivity.


• Recruit, train, and retain top sales talent.

WHAT YOU WILL BRING

• Experience: 5+ years of hospitality sales leadership experience required. Independent and convention hotel experience preferred.


• Education: Bachelor’s degree in Business, Marketing, Hotel & Restaurant Management, or related field preferred.


• Industry Expertise: Proven track record in group/convention, corporate, and leisure transient market segments.


• Technical Proficiency: Experience with Delphi, PMS platforms, Microsoft Office, and Google Apps.


• Leadership Skills: Strong negotiation, communication, and decision-making capabilities in a fast-paced environment.


• Flexibility: Maintain punctual on-site attendance with the ability to work days, evenings, weekends, and holidays as business requires. Up to 20% local travel for outside sales calls, off-site industry events, and client meetings.

WHAT WE HAVE TO OFFER

• Vibrant Environment: A culture valuing passion, individuality, and fun.


• Career Growth: Opportunities for internal advancement.


• Comprehensive Care: Affordable medical, dental, and vision plans.


• Peace of Mind: Life, disability, accident, and critical illness insurance.


• Personal Support: Employee Assistance Program (EAP).


• Paid Time Off: Generous PTO and paid holidays.


• Retirement: Traditional & Roth 401(k) with up to 3.5% employer match.


• Flexible Pay: Early access to earned wages via PayActiv.


• Bonus Potential: Bonus potential of up to 20%.


• Avocet Discounts: Savings at our hotels and restaurants.


• Daily Perks: Discounted Starbucks, employee meals, and garage parking.