Director of Sales & Distributor Development

New Way Auto Group; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Competitive benefits

Job summary

New Way Trucks in the United States is seeking a Director of Sales and Distributor Development to grow the dealer and distributor network, expand market reach, and drive profitable growth across regions. You will collaborate with leadership across Sales, Product, Operations, Parts, Service, Finance and Warranty to align field execution with business goals.

Travel up to 70% is expected. Join a leadership team focused on driving customer value, market penetration, and strategic partnerships while

Qualifications

• Bachelor's degree in business, marketing, communications or related field; equivalent combined education and experience may be considered.
• Minimum of 10 years of progressively responsible sales, channel development, distributor management, or related commercial experience.
• Minimum of 5 years of leadership or supervisory experience managing teams and driving results.

Responsibilities

• Develop and execute business plans for dealer and distributor growth, market coverage, territory planning, and target account development.
• Recruit, evaluate, onboard, develop, and retain high-performing dealers, distributors, and independent sales representatives in targeted markets.
• Lead, coach, and support the Regional Sales Manager team responsible for dealer engagement, territory execution, and market planning.
• Conduct business reviews with dealers and distributors to assess pipeline, performance, inventory needs, competitive activity, customer satisfaction, and improvement opportunities.
• Partner with Key Account leadership to ensure field execution aligns with national and key account program requirements.
• Lead sales and marketing alignment, including market segmentation, product positioning, campaign priorities, lead generation, and sales enablement materials.
• Lead the truck demonstration program, including strategy, scheduling, fleet utilization, dealer and customer coordination, event support, lead tracking, and follow-up.
• Represent New Way Trucks at customer meetings, trade shows, dealer events, product launches, demonstrations, and other market-development activities.
• Provide market and customer insight related to products, competitive trends, pricing, service requirements, and unmet customer needs.
• Build strong, professional relationships with customers, dealers, distributors, strategic partners, vendors, and internal stakeholders.

Skills

Distributor development

Territory planning

Consultative selling

Channel management

CRM proficiency

Travel readiness

Education

Bachelor's degree in business, marketing, communications

Job description

Director of Sales & Distributor Development

Job Category: Executive/Strategy

Requisition Number: DIREC001229

• Posted : September 3, 2026
• Full-Time
• Remote

Locations

Showing 1 location

Remote
United States

• Travel Required : Yes

Description

Let's Drive New Way Fearlessly Forward!

Continuing to move Fearlessly Forward New Way Trucks was founded in 1971 in Scranton, IA. Today, New Way Trucks has multiple refuse production and parts facilities throughout Iowa and Mississippi, with equipment operating in all 50 states, as well as Canada, Latin America, Asia, and beyond. We combine small town values with cutting-edge technology to deliver excellence in heavy manufacturing. Come build your future with us at New Way Trucks.

New Way Trucks is seeking a Director of Sales and Distributor Development to join our team! The Director of Sales and Distributor Development will be responsible for developing and executing sales strategies that expand our dealer and distributor network, improve market penetration, and support profitable growth. This position works closely with internal leadership and cross-functional partners in Sales, Product, Operations, Parts, Service, Finance, and Warranty to align field execution with business goals and customer needs.

Your Role in Our Mission:

Essential Duties and Responsibilities:

• Develop and execute business plans for dealer and distributor growth, market coverage, territory planning, and target account development.
• Recruit, evaluate, onboard, develop, and retain high-performing dealers, distributors, and independent sales representatives in targeted markets.
• Lead, coach, and support the Regional Sales Manager team responsible for dealer engagement, territory execution, and market planning.
• Conduct business reviews with dealers and distributors to assess pipeline, performance, inventory needs, competitive activity, customer satisfaction, and improvement opportunities.
• Partner with Key Account leadership to ensure field execution aligns with national and key account program requirements.
• Lead sales and marketing alignment, including market segmentation, product positioning, campaign priorities, lead generation, and sales enablement materials.
• Lead the truck demonstration program, including strategy, scheduling, fleet utilization, dealer and customer coordination, event support, lead tracking, and follow-up.
• Represent New Way Trucks at customer meetings, trade shows, dealer events, product launches, demonstrations, and other market-development activities.
• Provide market and customer insight related to products, competitive trends, pricing, service requirements, and unmet customer needs.
• Build strong, professional relationships with customers, dealers, distributors, strategic partners, vendors, and internal stakeholders.

To Perform this Job Successfully:

Education and Experience:

• Bachelor's degree in business, marketing, communications, or a related field required; an equivalent combination of relevant education and experience may be considered.
• Minimum of ten years of progressively responsible sales, channel development, distributor management, or related commercial experience.
• Minimum of five years of leadership or supervisory experience managing teams and driving results through others.
• Experience in commercial vehicles, refuse equipment, heavy equipment, industrial products, automotive products, or a related technical market strongly preferred.
• Demonstrated experience developing dealer or distributor networks, managing key accounts, forecasting sales, and building and retaining a customer base.
• Experience partnering with Marketing and leading customer demonstration, trade show, or field event programs preferred.

Knowledge, Skills, and Abilities:

• Strong knowledge of distributor and dealer development, territory planning, consultative selling, and channel performance management.
• Ability to translate market insights and customer needs into actionable sales, marketing, product, and distributor development strategies.
• Excellent written, verbal, presentation, negotiation, and relationship-management skills.
• Strong business judgment, analytical thinking, creative problem-solv ing, conflict resolution, and decision-making skills.
• Proven ability to work independently, manage multiple priorities, meet commitments, and lead effectively across functions and geographic markets.
• Technical aptitude and the ability to understand and communicate product applications, vehicle features, operational requirements, and customer value propositions.
• Proficiency with CRM, Microsoft Office applications, sales forecasting tools, and performance reporting.
• Ability to travel up to 70%, including overnight and some international travel, with a valid driver's license, and driving record acceptable under company policy.

Why New Way Trucks?

• Midwest Values: Integrity, hard work, and community from the core of our operations.
• Innovation at Heart: We are committed to staying ahead of the curve and continually investing in technology and our people.
• Competitive Benefit Package: Competitive wages, comprehensive benefits, and opportunity for professional growth.

This job description describes the general nature and level of work expected of a person assigned to this position. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Employees may be required to perform any other job-related duties as requested by their supervisor.

Travel Required

Yes . Up to 70% of the time.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.