Director of Sales, Convenience

INCPG; Tampa (FL); On-site; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Sales to elevate their convenience store business. This high-impact role involves expanding distribution, launching innovative beverage products, and nurturing key retailer partnerships. You will shape go-to-market strategies, manage top customer relationships, and ensure exceptional execution at retail. If you're a strategic thinker with a passion for driving growth in a fast-paced environment, this opportunity offers the chance to make a significant impact in a thriving sector. Join a growing team and bring your energy and expertise to this exciting challenge.

Qualifications

• 5+ years of CPG sales experience with a focus on national accounts.
• Proven ability to launch and scale new products in the beverage sector.

Responsibilities

• Drive sales and expand distribution within national convenience store chains.
• Negotiate customer agreements and manage promotional strategies.

Skills

Strategic Sales Leadership

National Account Management

Negotiation Skills

Market Analysis

Relationship Management

Product Launching

Education

Bachelor's degree in Business

Bachelor's degree in Marketing

Tools

CRM Tools

Microsoft Excel

Microsoft PowerPoint

Syndicated Data (IRI/Nielsen)

Job description

Director of Sales - Convenience Store (C-Store)

Overview

Are you a strategic, relationship-driven sales leader with a passion for growing national accounts in the fast-moving convenience retail space? We're looking for a Director of Sales to take our C-Store business to the next level by expanding distribution, launching new beverage innovations, and strengthening partnerships with key retailers and wholesalers like Core-Mark.

This role is a high-impact position responsible for driving sales, launching new products, and accelerating growth within national convenience store chains and key wholesalers. You'll be instrumental in shaping go-to-market strategy, managing top customer relationships, and ensuring best-in-class execution at retail.

Key Responsibilities

• Own and grow relationships with national convenience retailers and wholesalers, including Core-Mark, ensuring strong collaboration, new distribution gains, and promotional success.
• Lead new product introductions across the convenience channel, partnering with marketing, supply chain, and category teams to drive successful launches in beverages and other key categories.
• Develop and execute tailored sales strategies that increase brand visibility, velocity, and market share across national and regional C-Store partners.
• Negotiate and manage customer agreements, pricing strategies, trade programs, and promotional support to meet and exceed revenue and margin goals.
• Identify new business opportunities within the convenience store landscape, driving expansion into untapped banners and geographies.
• Monitor category and competitive trends, using syndicated and customer data to inform strategy, uncover opportunities, and optimize product assortments and merchandising.
• Collaborate cross-functionally with internal teams to align on forecasts, product flow, marketing activation, and retail execution strategies.

What You Bring

• Bachelor's degree in Business, Marketing, or related field required.
• Minimum 5+ years of CPG sales experience, with a strong track record of success in national account management within the convenience store channel.
• Existing relationships with key C-Store retailers and wholesalers such as Core-Mark, McLane, and national/regional convenience chains.
• Proven ability to introduce and scale new products, especially in the beverage category, through compelling presentations and retail programming.
• Strong negotiation, forecasting, and trade management skills, with the ability to influence across all levels of customer organizations.
• Comfortable working in a fast-paced, cross-functional environment with high autonomy and accountability.
• Proficiency with CRM tools, syndicated data (IRI/Nielsen), Microsoft Excel, PowerPoint, and forecasting platforms.

Why Join Us

This is an exciting opportunity to join a growing team and make an immediate impact in a dynamic, high-growth channel. If you're ready to bring energy, strategy, and executional excellence to a leading CPG brand, we'd love to meet you.