Sales Director Convenience

Morgan Philips Group; New York (NY); On-site; USD 150,000 - 230,000; Full time

Job summary

Morgan Philips Group is seeking an experienced Sales Director for the U.S. Convenience channel in the food sector. The role focuses on developing and executing sales strategies, forging strong retailer relationships, and leading negotiations with major distributors and wholesale networks.

The position requires 6–10+ years of CPG sales experience in the U.S. Convenience channel, with a proven track record of growing branded products within national or regional retailers.

Qualifications

• 6–10+ years in progressive CPG sales, with U.S. Convenience experience.
• Branded CPG products sold to national/regional retailers.
• Strong knowledge of distributor and broker networks.

Responsibilities

• Develop and execute the U.S. Convenience Channel sales strategy with senior leadership.
• Establish and develop relationships with national, regional, and independent convenience retailers.
• Lead customer negotiations: pricing, promotions, placement, terms.
• Manage relationships with major distributors and wholesalers (e.g., McLane, Core‑Mark/PFG).
• Identify and pursue new convenience business opportunities.
• Set expectations and performance standards for brokers.
• Monitor revenue, gross margin, spending, and profitability.

Skills

CPG sales

Convenience channel

Negotiations

Forecasting

Distributor relations

Job description

For our client, an innovative FMCG (food) company, we are looking for an experienced person to take the position of:

Sales Director Convenience

Location - USA

Key responsibilities:

• Develop and execute the U.S. Convenience Channel sales strategy in partnership with the Executive Vice President, U.S.
• Establish and develop relationships with national, regional, and independent convenience retailers.
• Lead customer negotiations involving pricing, promotional programs, placement, distribution, and other commercial terms.
• Develop and manage relationships with major convenience distributors and wholesalers, including McLane, Core-Mark/Performance Food Group, and appropriate regional distributors and wholesalers.
• Identify and pursue new convenience business opportunities.
• Establish clear expectations, priorities, account assignments, and performance standards for brokers.
• Monitor revenue, volume, gross margin, promotional spending, and customer profitability.
• Representing the company at major convenience-industry events, distributor shows, customer meetings, and trade shows.
• Develop relationships throughout the convenience industry that increase awareness and access for the brand.
• Monitor competitors, category trends, new products, pricing, promotions, merchandising, and retailer strategies.

Requirements:

• 6-10+ years of progressive CPG sales experience, with significant experience in the U.S. Convenience Channel.
• Demonstrated success selling branded CPG products into national and/or regional convenience retailers.
• Strong working knowledge of the convenience distributor and wholesaler network.
• Experience working with major distributors such as McLane, Core-Mark/PFG, and regional wholesalers.
• Experience managing convenience brokers or broker networks.
• Proven ability to open new accounts and build business rather than simply manage established customers.
• Strong understanding of retailer category reviews, item authorization, distributor setup, pricing, promotions, and retail execution.
• Strong financial and analytical skills, including forecasting, margin management, and customer profitability.