National Chain Sales Manager | Convenience Stores

NewVine Employment Group; California; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health Insurance

401k plan

Fully Remote

Regular Nationwide Travel

Job summary

NewVine Employment Group is seeking a highly experienced National Chain Sales Manager to build and scale our presence in the convenience retail channel across the United States. You will own end-to-end account management, negotiate with national buyers, and drive in-store execution to accelerate growth.

In this role, you’ll craft national channel strategies, lead a cross-functional team, and partner with founders to expand partnerships with major chains while maintaining a sharp focus on

Qualifications

• Legal authorization to work in the USA.

Responsibilities

• Build and lead the national convenience channel strategy.
• Identify and secure new chain authorizations with national and regional retailers.
• Own end-to-end account management for national and regional chains.
• Lead negotiations with buyers and drive in-store execution.
• Develop joint business plans to drive growth and partnerships.
• Monitor performance metrics such as revenue and promotions.

Skills

CPG sales

Convenience channel

Negotiation

Relationship management

Strategic mindset

Job description

WELCOME

This is a high-impact opportunity for a hands-on sales leader who thrives in fast-paced environments, moves with urgency, and wants to help build a category-leading brand from the ground up.

About Us

Founded in 2020, we are an industry leader in the alternative products space, offering a wide variety of products across hemp and recreational cannabis. We have a unique, legal hemp-based products that emphasize quality and enjoyment. We are committed to transparency, compliance, and customer satisfaction, and continue to revolutionize how consumers experience hemp and cannabis-based products.

Position Overview

We are seeking a highly experienced and results-driven National Chain Sales Manager to build, lead, and scale our presence across the convenience retail channel. This role will be responsible for developing strategic partnerships with national and regional chains such as 7-Eleven, Circle K, QuikTrip, and other key accounts, while driving execution from headquarters negotiations through in-store performance.

Key Responsibilities

• Build the Convenience Channel from the Ground Up:

  • Develop and execute the national convenience channel strategy, including distribution, placement, pricing, and promotional plans.

  • Identify, prioritize, and secure new chain authorizations with national and regional convenience retailers.

  • Build relationships with key buyers, category managers, and decision-makers across the convenience landscape.

  • Establish scalable go-to-market strategies that accelerate growth.

  • Own Key Accounts End-to-End.

  • Lead all aspects of strategic account management for national and regional convenience chains.

  • Pitch, negotiate, close, and expand new business opportunities.

  • Develop joint business plans that drive mutual growth and long-term partnerships.

  • Manage account performance, including revenue, profitability, velocity, promotions, and execution standards.
    

• Strategic Leadership with Tactical Execution:

  • Balance high-level strategic planning with day-to-day execution.

  • Conduct regular market and store visits to evaluate performance and identify opportunities.

  • Build channel playbooks for pricing, promotions, merchandising, and new product launches.

  • Ensure flawless execution from corporate agreements to store-level reality.

  • Drive Field Execution

  • Partner with field teams, brokers, distributors, and DSD networks to maximize shelf presence and availability.

  • Audit stores, gather market intelligence, and resolve execution gaps quickly.

  • Monitor merchandising compliance, displays, and promotional effectiveness.

  • Continuously test, learn, and optimize programs in real time.
    

• Data-Driven Growth Management:

  • Use available data sources, including POS data, distributor reporting, store checks, and market insights, to guide decisions.

  • Track KPIs including distribution gains, velocity, sell-through, and promotional ROI.

  • Adapt strategy quickly to meet aggressive revenue and growth targets.

  • Provide regular performance updates and recommendations to senior leadership.
    

• Team Building & Cross-Functional Collaboration:

  • Build and lead a high-performing team to support customer growth and channel expansion.

  • Collaborate closely with founders, marketing, operations, supply chain, and finance teams.

  • Support customer needs while aligning internal resources for flawless execution.

  • Create repeatable systems and processes to scale the channel efficiently.
    

Qualifications

• Legal authorization to work for any employer in the USA

• 7–10+ years of CPG sales experience with strong expertise in the convenience / C-store channel.

• Proven track record of winning and growing a chain business from authorization to expansion and optimization.

• Experience working with or alongside large beverage/snack systems such as PepsiCo, Coca-Cola, or similar organizations preferred.

• Strong relationships within the convenience retail ecosystem.

• Demonstrated ability to build processes, systems, and channels from scratch.

• Entrepreneurial mindset with a strong hunter mentality.

• Excellent negotiation, relationship management, and communication skills.

• Comfortable working in an unstructured, high-growth startup environment.

• Willingness to travel frequently and spend significant time in market.
  

What We Offer

• Base Salary + Uncapped Commission

• Fully Remote | Based anywhere in the USA

• Regular Nationwide Travel to clients and events

• Health Insurance | 401k plan
  

We are looking for a builder, operator, and closer. You know how to open doors, win shelf space, drive velocity, and scale success. You are equally comfortable in a boardroom with buyers or walking stores to solve problems firsthand.