National Account Manager, Convenience

INCPG; Tampa (FL); On-site; USD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a National Account Manager to drive growth in the convenience store sector. This role involves building strategic relationships with key retailers and wholesalers, launching innovative beverage products, and executing tailored sales strategies to enhance brand visibility and market share. The ideal candidate will have a proven track record in CPG sales, strong negotiation skills, and the ability to thrive in a fast-paced environment. Join a dynamic team where your contributions will directly impact the success of a leading brand in the CPG space.

Qualifications

• 5+ years of CPG sales experience with a focus on national account management.
• Strong negotiation and trade management skills are essential.

Responsibilities

• Manage relationships with national convenience retailers and wholesalers.
• Lead new product introductions and develop tailored sales strategies.

Skills

Strategic Sales Leadership

Relationship Management

Negotiation Skills

Forecasting

Trade Management

Education

Bachelor's degree in Business

Bachelor's degree in Marketing

Tools

CRM Tools

Syndicated Data (IRI/Nielsen)

Microsoft Excel

Microsoft PowerPoint

Job description

National Account Manager - Convenience Store (C-Store)

Overview

Are you a strategic, relationship-driven sales leader with a passion for growing national accounts in the fast-moving convenience retail space? We have a National Account Manager to take our client's C-Store business to the next level by expanding distribution, launching new beverage innovations, and strengthening partnerships with key retailers and wholesalers like Core-Mark.

This role is a high-impact position responsible for driving sales, launching new products, and accelerating growth within national convenience store chains and key wholesalers. You'll be instrumental in shaping go-to-market strategy, managing top customer relationships, and ensuring best-in-class execution at retail.

Key Responsibilities

1. Own and grow relationships with national convenience retailers and wholesalers-including Core-Mark-ensuring strong collaboration, new distribution gains, and promotional success.
2. Lead new product introductions across the convenience channel, partnering with marketing, supply chain, and category teams to drive successful launches in beverages and other key categories.
3. Develop and execute tailored sales strategies that increase brand visibility, velocity, and market share across national and regional C-Store partners.
4. Negotiate and manage customer agreements, pricing strategies, trade programs, and promotional support to meet and exceed revenue and margin goals.
5. Identify new business opportunities within the convenience store landscape, driving expansion into untapped banners and geographies.
6. Monitor category and competitive trends, using syndicated and customer data to inform strategy, uncover opportunities, and optimize product assortments and merchandising.
7. Collaborate cross-functionally with internal teams to align on forecasts, product flow, marketing activation, and retail execution strategies.

What You Bring

1. Bachelor's degree in Business, Marketing, or related field required.
2. Minimum 5+ years of CPG sales experience, with a strong track record of success in national account management within the convenience store channel.
3. Existing relationships with key C-Store retailers and wholesalers such as Core-Mark, McLane, and national/regional convenience chains.
4. Proven ability to introduce and scale new products, especially in the beverage category, through compelling presentations and retail programming.
5. Strong negotiation, forecasting, and trade management skills, with the ability to influence across all levels of customer organizations.
6. Comfortable working in a fast-paced, cross-functional environment with high autonomy and accountability.
7. Proficiency with CRM tools, syndicated data (IRI/Nielsen), Microsoft Excel, PowerPoint, and forecasting platforms.

This is an exciting opportunity to join a growing team and make an immediate impact in a dynamic, high-growth channel. If you're ready to bring energy, strategy, and executional excellence to a leading CPG brand we would love to meet you!