Director of Sales- Branded Merch and Wholesale Channels

Storm Creek; Saint Paul (MN); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

PTO + 8 holidays + 1 floating holiday

Paid volunteer hours

Job summary

Storm Creek is seeking a Director of Sales for Branded Merch and Wholesale Channels in Eagan, MN. This leadership role owns channel strategy across branded merchandise and other wholesale markets, guiding a team of remote outside sales reps and inside account executives, reporting to the President as part of the SLT.

You will drive Storm Creek's total sales goals, build a repeatable sales process, forecast outcomes, and coordinate pricing with product and GTM decisions.

Qualifications

• 15+ years in sales, with wholesale or apparel experience preferred.
• In-depth knowledge of branded merch/promo and wholesale retail channels.
• Proven remote/inside sales team leadership and coaching.
• Strategic, process-driven approach with strong revenue ownership.
• Familiarity with EOS ( Entrepreneurial Operating System ) is a plus.

Responsibilities

• Own channel strategy across branded merchandise and other wholesale markets.
• Own the company's total sales goal and maintain a robust sales pipeline.
• Lead and coach remote and inside sales teams, with clear goals and performance metrics.
• Develop and enforce a repeatable sales process and pipeline reviews.
• Ensure excellent customer experience and handle escalations to drive process improvements.

Skills

Sales leadership

Channel knowledge

Strategic planning

Budget discipline

EOS familiarity

Job description

Director Of Sales – Branded Merch And Wholesale Channels

Storm Creek

• Eagan, MN
• On-Site
• Full-Time

About Storm Creek

Storm Creek is a WEBNC Certified women-owned, B Corp-certified apparel company on a mission to prove that building a high-growth business and making a genuine positive impact aren't mutually exclusive. We donate 5%+ of profits to causes we believe in, design products with sustainability at the forefront, and foster a culture where people do their best work because it actually matters.

This role is for a sales leader who wants a seat at the leadership table, real ownership over a channel strategy, and the chance to build sales process and discipline into a growing, mission-driven apparel brand.

THE ROLE

The Director of Sales owns strategy and execution across Storm Creek's branded merchandise/promotional products and other wholesale retail channels such as outdoor/specialty retail and resorts. Reporting to the President and serving as a member of the Senior Leadership Team (SLT), this person leads a team of remote outside sales territory managers and inside sales account executives. This is a leadership and strategy role, not a book-of-business role: the Director does not have their own accounts per se but is directly accountable for the company's total sales goal. However, the Director holds Key relationships with many of the top customers and will be traveling with sales reps to see key customers.

Success Looks Like

• Total sales goal for the year hit or exceeded, with a clear, working budget-to-actual process in place.
• A documented channel strategy for branded merch/promo and other wholesale channels that the sales team is aligned to and executing against.
• Consistent sales process and pipeline discipline established across the territory-based and inside sales teams, with regular forecasting and accountability rhythms.
• Strong working relationships built with the President and the rest of the SLT as a trusted strategic partner on revenue.
• Depth and breadth of customer relationships is greatly improved.

What You'll Own

Channel Strategy

• Own channel strategy across branded merchandise/promotional products and other wholesale retail markets (specialty retail, resort, etc.).
• Bring in-depth knowledge of the branded merch/promo industry and the wholesale/retail landscape to guide where and how Storm Creek competes.
• Identify new channel and market opportunities and build the plan to pursue them.

Revenue Ownership

• Own the company's total sales goal number.
• Build and maintain an accurate sales pipeline and report results to the President and SLT.
• Partner cross-functionally on pricing, product, and go-to-market decisions that affect revenue and selling process.

Sales Leadership & Team Management

• Manage and coach a team of outside (remote, territory-based) and inside sales representatives.
• Set individual and team goals that ladder up to the company's total sales number.
• Develop and hold the sales team accountable to performance standards and activity metrics.
• Follow Entrepreneurial Operating System structure ensuring focus, collaboration, accountability, results, right people/right seats, and traction.

Sales Process & Discipline

• Build and enforce a consistent, repeatable sales process across the team.
• Lead trade show and enterprise account strategy and contracts.
• Manage the sales team to budget, with clear tracking of spend and ROI against plan (including travel, show, rebate, sampling, etc.).
• Bring structure and cadence to pipeline reviews, forecasting, and performance management.

Customer Experience

• Own the end-to-end customer experience for wholesale accounts.
• Set the standard for responsiveness, order accuracy, and service quality across the inside sales team.
• Handle or oversee escalations, using recurring issues to drive improvements in process and service.

What We're Looking For

• Experience: 15+ years in sales, with a background in the wholesale products industry (promo and retail wholesale) and/or apparel wholesale specifically. Candidates with experience across both branded merch/promo and wholesale retail in apparel are ideal.
• Channel knowledge: In-depth, current knowledge of the branded merchandise/promotional products industry and the retail wholesale landscape.
• Leadership: Proven experience managing a remote and/or inside sales team, including performance management and coaching.
• Approach: Strategic and process-driven, comfortable owning a total revenue number without carrying a personal book of accounts. Strong sales process and budget discipline.
• Bonus: Familiarity with EOS (Entrepreneurial Operating System) is a strong plus.

We're not looking for someone who's been in every tool or has a perfect resume. We're looking for someone who is curious, takes ownership, and genuinely cares about the work.

Compensation & Benefits

• Health: Medical, dental, and vision coverage
• Financial: 401(k) and life & disability insurance
• Time Off: PTO + 8 company holidays + 1 floating holiday
• Community: 8 paid volunteer hours annually
• Mission: Work for a B Corp that donates 5%+ of profits and genuinely lives its values

We're an equal opportunity employer committed to building a diverse, inclusive team.

Storm Creek is proud to be a women-owned, B Corp-certified employer.

SUSTAINABILITY IN EVERY STITCH.