Director of Sales and Marketing - Remote

The Renaissance Network, Inc.; United States; Remote; USD 100,000 - 125,000; Full time

Job summary

An innovative EdTech startup is on the lookout for a passionate Director of Growth to spearhead their sales and marketing efforts. This role offers the chance to lead a high-performing team while driving revenue growth and customer retention across diverse channels. The ideal candidate will possess a strong background in K-12 education sales, an analytical mindset, and the ability to thrive in a fast-paced environment. Join a company making a significant impact on student outcomes and be part of a mission to transform education through data-driven solutions. This is an exciting opportunity to shape the future of learning and contribute to the success of students nationwide.

Qualifications

• Several years of experience in sales leadership, particularly in K-12 education.
• Strong analytical mindset and ability to use data for decision-making.

Responsibilities

• Lead the development and execution of growth strategies for educational solutions.
• Manage a high-performing team while driving personal sales efforts.

Skills

Sales Leadership

Customer Acquisition

Team Management

Analytical Skills

Relationship Building

Strategic Thinking

Knowledge of K-12 Education Policy

Education

Bachelor's Degree

Tools

CRM Software

Data Analytics Tools

Job description

Are you interested in leading sales and marketing for a rapidly growing EdTech start-up?

Intervene K12 – a comprehensive data-driven intervention program – is positioning itself to become a leader in global education. They seek a dynamic and results-driven Director of Growth to lead their expansion. Reporting directly to the CEO, this role will drive revenue growth, customer acquisition, and retention across B2B (schools, districts, state agencies, federal contracts) and B2C channels.

The Director of Growth will build and manage a high-performing team, including Sales Account Executives, SDRs and growth marketing professionals, while also taking ownership of selling and closing a personal book of business.

Major Responsibilities

1. Develop and execute strategies to scale Intervene K-12’s tutoring interventions, assessments, and educational solutions, leveraging your expertise in government procurement processes, RFP submissions, grants, and vendor approvals.
2. Actively sell and close a personal book of business to drive revenue growth; build and maintain strong relationships with key decision-makers in schools, districts, state education agencies, and government entities.
3. Recruit, train, and manage a high-performing team of SDRs and growth marketing professionals; provide mentorship, set clear goals, and foster a culture of collaboration and accountability.
4. Manage and scale SDR efforts to generate qualified leads and build a robust sales pipeline.
5. Oversee marketing campaigns targeting both B2B and B2C audiences, including digital advertising, content marketing, email outreach, and events; collaborate with the marketing team to create messaging and content tailored to specific customer segments; analyze campaign performance metrics and adjust strategies to improve ROI.
6. Analyze sales, marketing, and operational data to track progress toward growth KPIs.
7. Work closely with marketing, product, and operations teams to ensure alignment on growth initiatives.
8. Monitor market trends, education policy changes, and competitor activity to identify growth opportunities; adjust strategies based on insights to maintain a competitive edge in the K-12 education space.
9. Develop and execute strategies to improve client retention rates and satisfaction levels; gather feedback from customers to inform product enhancements and service offerings.

Preferred Qualifications

1. Several years of experience as a proven, hands-on sales leader.
2. Several years of sales experience in K-12 education.
3. Proven ability to scale a growing start-up organization.
4. Knowledge of K-12 education policy.
5. Ability to thrive in a fast-paced, dynamic environment.
6. Analytical mindset; ability to use data to drive decision-making.
7. Entrepreneurial and strategic.
8. Passion for education.
9. Reside in a large urban area within the U.S.

Intervene K-12 is an EdTech startup company experiencing exponential growth. They provide assessments, analytics, and online instruction to assist students struggling in math, reading, and English Language (EL/ESL). They improve student outcomes through deep analyses of student skill deficits, differentiated lessons, and live online small group personalized instruction either during the school day or after school. Intervene K-12’s programs have served over 30,000 students and have made a significant impact on economically disadvantaged students.