Director of Sales and Marketing

D.c.-Global-Talent-Inc.; Miami (FL); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Discretionary bonus up to 30%

Competitive base salary

Job summary

Director of Sales and Marketing position with responsibility for luxury hotel growth and Caribbean-focused strategy. Lead a senior sales team, drive revenue across group, corporate, and leisure segments, and manage digital distribution, brand strategy, and partnerships.

Role requires deep knowledge of OTAs, metasearch, and revenue management with strong leadership, communication, and travel‑market presence. Travel to regional events is expected.

Qualifications

• Minimum 5 years of progressive hotel sales experience with results in luxury, lifestyle, or independent hotels.

Responsibilities

• Develop and implement comprehensive sales and marketing strategies across corporate, group, leisure, extended stay, and dining niches.
• Lead, train, and hold the team accountable with SMART plans and measurable performance.
• Own digital marketing end-to-end: website, OTAs, metasearch, SEO, paid media, social media, and reputation management.
• Direct digital distribution and content strategy to optimize visibility, conversions and channel ROI.
• Build relationships with consortia, wholesalers, travel advisors, DMOs, and government tourism boards.
• Represent the property at regional trade shows, FAM trips, and industry events to drive visibility.
• Oversee brand positioning and messaging across channels; align with revenue management for rate strategy.
• Forecast revenue and expenses; report performance and manage agency ROI.

Tools

Lighthouse

Power BI

Demand360

Delphi

Revinate

CoStar

Job description

DIRECTOR OF SALES AND MARKETING

Caribbean | $140,000 - $160,000 USD per Annum | Discretionary Bonus up to 30%

POSITION OVERVIEW

We are searching for a commercially driven and experienced Director of Sales and Marketing to lead the property's sales and marketing function, maximize revenue across all segments, and ensure an aggressive, results-focused approach from the entire sales team.

Reporting to the General Manager, this is a senior leadership role for a proven Director who excels in both strategy and execution, with a strong track record in luxury and independent hotel environments. The ideal candidate brings deep knowledge of the Caribbean market, OTAs, consortia, digital distribution, and the full group and transient mix. Caribbean experience is strongly preferred.

KEY RESPONSIBILITIES

• Develop and implement comprehensive sales and marketing strategies targeting key segments including corporate, group, leisure, extended stay, destination dining, and experiential travel niches
• Lead, train, and hold accountable all sales and marketing team members, ensuring SMART plans are in place and performance metrics are consistently met
• Own the property's digital marketing strategy end-to-end, including website performance, OTAs, metasearch, SEO, paid media, social media, and online reputation management
• Direct digital distribution and content strategy, leveraging performance analytics to optimize visibility, conversion, and channel ROI
• Build and maintain strong relationships with consortia, wholesalers, travel advisors, DMOs, government tourism boards, and key feeder market partners
• Represent the property at regional trade shows, FAM trips, and industry events to drive visibility and partnerships
• Oversee brand positioning, messaging, and identity across all channels and guest touchpoints
• Collaborate with the General Manager and revenue management team to align sales efforts with rate strategy, yield management, and overall property objectives
• Forecast revenue and expenses, provide regular performance reporting to ownership and the executive team, and hold external agencies accountable to ROI

QUALIFICATIONS

• Proven experience as a Director of Sales and Marketing in a luxury hotel or resort; minimum 2 to 3 years in a Director-level role is required; this is not a role for a first-time Director
• Minimum 5 years of progressive hotel sales experience with demonstrated results in a luxury, lifestyle, or independent hotel environment
• Experience with both branded and independent hotels supported by a corporate or management company is strongly preferred
• Deep knowledge of OTAs, consortia, metasearch, digital distribution, group and transient segments, and Caribbean market dynamics
• Proficiency in hospitality and sales tools including Lighthouse, Power BI, Demand360, and commercial software such as Delphi, Revinate, and CoStar
• Strong commercial acumen with experience in revenue management strategy, rate optimization, and business mix analysis
• Excellent communication, presentation, and leadership skills with a high work ethic and self-driven approach
• Caribbean experience is strongly preferred
• Ability to travel as needed for sales calls, trade shows, and client engagements

WHAT'S OFFERED

• Base salary: $140,000 to $160,000 USD per annum
• Discretionary performance bonus of up to 30%