Director of Sales

Cool Cat Fence; Portland (OR); On-site; USD 90,000 - 130,000; Full time

Job summary

Cool Cat Fence in Portland is seeking a hands-on Sales Manager to lead and elevate our established in-home sales team. You will own the Portland sales results, set expectations, and coach reps in the field to raise performance and customer experience.

This is a growth-focused, leadership role that requires a proven track record in high-ticket selling, strong coaching skills, and the ability to translate numbers into daily action.

Qualifications

• Proven record of leading a sales team to measurable results.
• Experience in in-home sales, home improvement, construction, or similar high-ticket sales.
• Ability to coach a sales conversation—not just report on its outcome.
• Strong leadership and the ability to earn respect of an established team.
• Comfort with difficult conversations and driving accountability.

Responsibilities

• Take full ownership of the Portland sales team's performance and results.
• Set clear performance standards and hold every rep accountable to them.
• Coach in the field through ride-alongs, role-plays, sales training, and direct feedback.
• Improve close rates, follow-up execution, appointment productivity, average ticket, and overall sales volume.
• Identify performance gaps early and create clear plans for improvement.
• Develop existing reps into stronger, more consistent closers.
• Recruit and onboard additional high-performing sales reps as the team grows.
• Lead consistent sales meetings and training focused on improving execution.
• Help the team confidently communicate the value of a premium product and customer experience.
• Review complex estimates before they reach Operations and resolve recurring handoff issues.
• Work closely with the General Manager and Operations team to ensure what is sold can be delivered successfully.
• Execute the sales strategy, goals, and standards established by the VP of Sales.
• Build the accountability, habits, and culture needed to make Portland one of our highest-performing sales teams.

Skills

Leadership

In-home sales

Coaching in field

Sales metrics

Accountability

Recruiting & onboarding

Job description

We’re hiring a Sales Manager to lead and elevate our established in-home sales team in Portland. This role is for a proven leader who sets a high standard, coaches in the field, and knows how to turn a talented group of reps into a consistently high-performing team.

You’ll take ownership of an existing Portland sales team and be responsible for its sales results, accountability, and continued development. You’ll know the numbers, inspect the work behind them, and step in directly when a rep needs coaching or performance needs to improve.

This is a hands-on leadership role. We’re looking for someone who can take a strong foundation and make it better.

What You’ll Own

• Take full ownership of the Portland sales team’s performance and results.
• Set clear performance standards and hold every rep accountable to them.
• Coach in the field through ride-alongs, role-plays, sales training, and direct feedback.
• Improve close rates, follow-up execution, appointment productivity, average ticket, and overall sales volume.
• Identify performance gaps early and create clear plans for improvement.
• Develop existing reps into stronger, more consistent closers.
• Recruit and onboard additional high-performing sales reps as the team grows.
• Lead consistent sales meetings and training focused on improving execution.
• Help the team confidently communicate the value of a premium product and customer experience.
• Review complex estimates before they reach Operations and resolve recurring handoff issues.
• Work closely with the General Manager and Operations team to ensure what is sold can be delivered successfully.
• Execute the sales strategy, goals, and standards established by the VP of Sales.
• Build the accountability, habits, and culture needed to make Portland one of our highest-performing sales teams.

What You Bring

• A proven record of leading a sales team to strong, measurable results.
• Experience in in-home sales, home improvement, construction, or a similar high-ticket sales environment.
• The ability to coach a sales conversation—not just report on its outcome.
• Strong leadership skills and the ability to earn the respect of an established sales team.
• High standards, sound judgment, and the willingness to have difficult conversations.
• Strong command of sales metrics and the discipline to turn numbers into daily action.
• A competitive mindset with a strong focus on accountability and continuous improvement.
• A valid driver’s license and the ability to work throughout the Portland market.

What Success Looks Like

You’re not coming in to simply maintain the team.

You’re coming in to raise the standard.

The right Sales Manager will improve rep performance, increase consistency, strengthen accountability, develop future leaders, and ultimately drive stronger sales results across the Portland market.

If you’ve taken an existing sales team and made it significantly better, we want to hear how you did it.