Director of Sales

Storm2; Los Angeles (CA); Remote; USD 180,000 - 270,000; Full time

Job summary

Storm2, a fast-growing advertising technology company, is seeking a Director of Sales to drive growth and mentor a team of Account Executives. The role combines hands-on new business development with leadership responsibilities in a remote/hybrid structure.

You will exceed revenue targets, deepen relationships with agencies and advertisers, shape sales strategy, and foster a culture of accountability and performance. Ideal candidates have 7+ years in digital media and proven leadership.

Qualifications

• 7+ years of experience selling digital media, AdTech, CTV, OTT, or programmatic advertising.
• Track record of exceeding revenue goals and leading teams.
• Experience selling to agencies, advertisers, and mid-market brands.
• Leadership or coaching experience and ownership mindset.

Responsibilities

• Exceed revenue and new business targets while building relationships with agencies and mid-market brands.
• Coach and mentor Account Executives and support key customer meetings.
• Develop sales strategy, territory planning, and forecasting with leadership.
• Foster accountability, collaboration, and continuous improvement.

Skills

Leadership

Communication

Negotiation

Coaching

Strategy

Consultative selling

Ownership

Fast-paced environment

Tools

CRM (e.g., Salesforce)

Job description

Director of Sales

US-Based | Remote/Hybrid

About the Company

A fast-growing advertising technology company is building the next generation of performance-driven advertising for the streaming TV era.

The company helps brands and agencies turn Connected TV (CTV) into a measurable growth channel by connecting advertising directly to business outcomes. Its platform combines proprietary technology, premium inventory access, advanced audience targeting, and performance measurement to deliver accountable advertising results.

Operating as a lean, high-performance team, the company has been recognized by major industry and business publications for its growth and innovation.

Role Overview

The Director of Sales will play a key role in driving the company’s next phase of growth. This is a player-coach position responsible for generating new business while mentoring and developing a team of Account Executives.

Success in the role will require exceeding individual revenue targets, expanding relationships with agencies and advertisers, improving team performance, and helping shape sales strategy and culture.

Preferred Locations

Candidates should be based in the Eastern United States, particularly within the Mid-Atlantic or Southeast regions.

What You’ll Own

New Business Development

• Exceed individual revenue and new business targets.
• Build strategic relationships with agencies, regional advertisers, and mid-market brands.
• Prospect, present, negotiate, and close new opportunities.
• Maintain a healthy pipeline and accurate forecast.

Sales Leadership & Coaching

• Coach and mentor Account Executives throughout the sales cycle.
• Support key customer meetings and complex sales opportunities.
• Recruit, onboard, and develop sales talent.
• Foster a culture of accountability, collaboration, and continuous improvement.

Sales Strategy & Growth

• Partner with leadership on territory planning and forecasting.
• Identify market opportunities and customer insights.
• Collaborate cross-functionally to support long-term growth and customer success.

Qualifications

Required

• 7+ years of experience selling digital media, AdTech, CTV, OTT, or programmatic advertising solutions.
• Consistent track record of exceeding revenue goals.
• Experience selling to agencies, advertisers, and mid-market brands.
• Leadership, mentoring, or coaching experience.
• Strong communication, presentation, negotiation, and consultative selling skills.
• Entrepreneurial mindset with strong ownership and accountability.
• Ability to thrive in a fast-paced growth environment.

Preferred

• Existing agency and advertiser network.
• Experience selling performance-focused media solutions.
• Startup or scale-up experience.
• Experience building sales processes and playbooks.

What Success Looks Like in 6-12 Months

• Consistently exceed revenue targets.
• Expand agency and advertiser relationships.
• Improve sales team performance through coaching and pipeline management.
• Increase forecasting accuracy.
• Contribute to a high-performing, results-driven culture.