Director of Sales

Parable Hospitality LLC; Atascadero (CA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k)

Opportunities to connect and volunteer

Job summary

SpringHill Suites by Marriott Paso Robles Atascadero is seeking a Director of Sales to lead the hotel’s sales efforts across business transient, group business, and banquet catering. You will set strategy, develop the sales team, and build lasting relationships that generate revenue and market share.

The role requires strong leadership, a track record in hotel sales, and the ability to balance high service standards with profitable growth in the Paso Robles market.

Qualifications

• 2+ years of hotel sales experience, ideally with team leadership.
• Experience developing sales strategies, goals, and plans.
• Proven ability to build and manage client relationships.
• Strong organizational skills and attention to detail.
• Proficiency with Microsoft Word, Excel, and PowerPoint.

Responsibilities

• Drive revenue and growth by acquiring new accounts and expanding existing relationships.
• Lead and develop the sales team, set goals, coach, and train.
• Develop strategies across business transient, group, and banquet segments.
• Monitor performance using market trends and production data.
• Collaborate with Revenue Management to optimize rate and occupancy.
• Ensure high service levels and professional representation in the market.
• Represent the hotel in the community and with key partners.
• Support the full sales process from proposals to contracts and transitions to operations.
• Communicate results and opportunities through regular reporting.

Skills

Hotel sales experience

Team leadership

Sales strategy

Account management

Organizational skills

MS Office proficiency

Job description

ABOUT THE PROPERTY

Located in the heart of California’s Paso Robles wine country, SpringHill Suites by Marriott Paso Robles Atascadero is an all-suite hotel offering a modern and comfortable home base for exploring the Central Coast. The hotel features spacious suites, complimentary breakfast, an outdoor pool, fitness center, Union & Vine restaurant and bar, and inviting outdoor spaces with a fire pit. With more than 5,000 square feet of flexible event space and convenient access to Paso Robles wineries, Templeton, and Atascadero, the property is well suited for both leisure and business travelers.

THE ROLE

As Director of Sales, you’ll lead the hotel’s sales efforts across business transient, group business, and banquet catering, with a focus on driving revenue, expanding market share, and building lasting relationships that create a strong base of business for the hotel. You’ll lead and develop the sales team, set strategy and goals, and serve as a key ambassador for the hotel within the local market. You will:

• Drive revenue and business growth by developing new accounts, strengthening existing relationships, and executing sales strategies designed to achieve or exceed hotel revenue goals.
• Lead and develop the sales team by setting clear goals, assigning priorities, providing coaching and training, and creating an environment where team members can perform at their best.
• Build new business through strategic outbound sales efforts, sales calls, lead generation, and relationship development with key accounts, prospects, and local demand generators.
• Develop sales strategies and action plans across business transient, group, and banquet catering segments to maximize revenue and market share.
• Monitor sales performance and use market trends, lead sources, production data, and revenue management insights to make informed business decisions.
• Partner with Revenue Management to identify opportunities to optimize rate, occupancy, and overall hotel profitability.
• Champion the guest experience by ensuring business is booked and managed with a high level of service, professionalism, and attention to detail.
• Represent the hotel in the community and marketplace by developing strong relationships with clients, partners, peers, competitors, and local organizations.
• Support the full sales process, from prospecting and proposals to contracts, correspondence, and ensuring a successful transition of booked business to operations.
• Communicate results and opportunities through consistent reporting on account, segment, and individual production and progress against goals.

WHAT SUCCESS LOOKS LIKE

Success in this role means growing the hotel's revenue while building a high-performing sales team and a strong presence in the local market. You’ll consistently achieve or exceed sales and revenue goals, develop a healthy pipeline of new business, strengthen key account relationships, and increase the hotel’s market share. Just as importantly, you’ll build a motivated and accountable sales team that understands its goals, feels empowered to make smart business decisions, and consistently delivers results.

WHAT WE’RE LOOKING FOR

• We’re looking for a driven, relationship-focused sales leader who knows how to turn strategy into results and bring out the best in a team. The ideal candidate brings:
• 2+ years of hotel sales experience, preferably with experience leading a sales team
• Strong knowledge of hotel sales across group, business transient, and/or banquet catering segments
• Experience setting sales strategies, goals, and action plans and holding a team accountable to results
• Strong leadership skills with experience hiring, training, coaching, and developing team members
• Strong organizational skills and attention to detail
• Proficiency with Microsoft Word, Excel, and PowerPoint
• A professional, personable presence and a passion for hospitality

WHAT WE OFFER

• 401(k)
• Opportunities to connect, give back, and build community through team events & volunteering.