Sales Manager

Parable Hospitality; Atascadero (CA); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

401(k)

Community & Team Building throughVolun

Job summary

SpringHill Suites Paso Robles-Atascadero, part of Parable Hospitality, seeks a Sales Manager to drive revenue by building new relationships and growing existing accounts across group, business transient, and leisure segments. You will collaborate with leadership to target local markets and convert opportunities into bookings.

You will prospect, network, and attend events while managing a robust pipeline and delivering excellent guest service.

Qualifications

• 1+ year of hotel sales experience.
• Experience with group, business transient, leisure, or related hotel sales.
• Strong prospecting, relationship-building, and account development skills.
• Confident presentation, communication, negotiation, and follow-up skills.

Responsibilities

• Prospect for new business across group, business transient, leisure, and other targeted market segments.
• Build and maintain strong relationships with new and existing accounts.
• Solicit local businesses, organizations, and prospective leads through proactive outreach.
• Grow mid-week and weekend business, including guest rooms, meetings, banquets, and F&B opportunities.
• Qualify leads, conduct follow-up, and convert opportunities into bookings.
• Represent the hotel at industry and civic events to build relationships and generate new business.
• Develop and maintain an active sales pipeline and follow up on repeat business opportunities.
• Respond promptly to sales inquiries and customer correspondence.

Skills

Hotel sales

Group sales

Prospecting

Relationship building

Account development

Presentation skills

Negotiation

Site inspections

Networking

Organization

Market knowledge

Customer service mindset

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

SpringHill Suites Paso Robles-Atascadero

ABOUT THE PROPERTY

Located in the heart of California's Paso Robles wine country, SpringHill Suites by Marriott Paso Robles Atascadero is an all-suite hotel offering a modern and comfortable home base for exploring the Central Coast. The hotel features spacious suites, complimentary breakfast, an outdoor pool, fitness center, Union & Vine restaurant and bar, and inviting outdoor spaces with a fire pit. With more than 5,000 square feet of flexible event space and convenient access to Paso Robles wineries, Templeton, and Atascadero, the property is well suited for both leisure and business travelers.

THE ROLE

As Sales Manager, you'll help drive hotel revenue by building relationships, developing new business, and growing existing accounts across group, business transient, and leisure segments. You'll work closely with the General Manager and Director of Sales to put the hotel in front of the right customers and turn opportunities into bookings. You will:

• Prospect for new business across group, business transient, leisure, and other targeted market segments
• Build and maintain strong relationships with new and existing accounts
• Solicit local businesses, organizations, and prospective leads through proactive outreach
• Grow mid-week and weekend business, including guest rooms, meetings, banquets, and F&B opportunities
• Qualify leads, conduct follow-up, and convert opportunities into bookings
• Conduct sales calls, client appointments, site inspections, trade shows, and networking events
• Stay informed on local market conditions, competitors, and hotel offerings
• Represent the hotel at industry and civic events to build relationships and generate new business
• Develop and maintain an active sales pipeline and follow up on repeat business opportunities
• Confirm group bookings within approved availability and rate guidelines
• Work closely with hotel departments to ensure group arrangements are communicated and executed smoothly
• Respond promptly to sales inquiries, referrals, and customer correspondence
• Complete sales action plans, reports, and activity tracking
• Promote other Parable-managed hotels when appropriate
• Support the General Manager and Director of Sales with sales initiatives, reporting, and special projects

WHAT SUCCESS LOOKS LIKE

You're consistently creating new opportunities, growing existing accounts, and converting relationships into business. The hotel has a healthy sales pipeline, strong local market presence, and a steady flow of group and transient business, while clients and internal teams feel well supported from first contact through booking.

WHAT WE'RE LOOKING FOR

• 1+ year of hotel sales experience
• Experience with group, business transient, leisure, or related hotel sales
• Strong prospecting, relationship-building, and account development skills
• Confident presentation, communication, negotiation, and follow-up skills
• Comfortable making proactive sales calls, conducting site inspections, and attending networking events
• Strong organization and ability to manage multiple leads, accounts, and priorities
• Knowledge of local market conditions and competitive landscape
• Ability to make timely decisions and use sound judgmentStrong guest and client service mindset
• Proficiency with Microsoft Word, Excel, and PowerPoint
• English speaking or bilingual
• Dependable and flexible, with availability to work extended hours and 5-6 days per week as needed
• Ability to lift/carry up to 35 lbs.

WHAT WE OFFER

• 401(k)
• Community & Team Building through volunteering