Director of Sales

Parable Hospitality; Atascadero (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k)

Community events

Job summary

SpringHill Suites by Marriott Paso Robles Atascadero is seeking a Director of Sales to lead the hotel's sales efforts across business transient, group business, and banquet catering. You will drive revenue, expand market share, and build lasting relationships that fuel the hotel's growth and profitability.

You will lead and develop the sales team, set strategy and goals, and serve as a key ambassador within the local market.

Qualifications

• 2+ years of hotel sales experience, preferably with experience leading a sales team.
• Strong knowledge of hotel sales across group, business transient, and/or banquet catering segments.
• Experience setting sales strategies, goals, and action plans and holding a team accountable to results.
• Strong leadership skills with experience hiring, training, coaching, and developing team members.
• Strong organizational skills and attention to detail.
• Proficiency with Microsoft Word, Excel, and PowerPoint.

Responsibilities

• Drive revenue and business growth by developing new accounts, strengthening existing relationships, and executing sales strategies designed to achieve or exceed hotel revenue goals.
• Lead and develop the sales team by setting clear goals, assigning priorities, providing coaching and training, and creating an environment where team members can perform at their best.
• Build new business through strategic outbound sales efforts, sales calls, lead generation, and relationship development with key accounts, prospects, and local demand generators.
• Develop sales strategies and action plans across business transient, group, and banquet catering segments to maximize revenue and market share.
• Monitor sales performance and use market trends, lead sources, production data, and revenue management insights to make informed business decisions.
• Partner with Revenue Management to identify opportunities to optimize rate, occupancy, and overall hotel profitability.
• Champion the guest experience by ensuring business is booked and managed with a high level of service, professionalism, and attention to detail.
• Represent the hotel in the community and marketplace by developing strong relationships with clients, partners, peers, competitors, and local organizations.
• Support the full sales process, from prospecting and proposals to contracts, correspondence, and ensuring a successful transition of booked business to operations.
• Communicate results and opportunities through consistent reporting on account, segment, and individual production and progress against goals.

Skills

Hotel sales

Team leadership

Strategic planning

Relationship building

Organizational skills

Microsoft Office

Tools

Microsoft Word

Excel

PowerPoint

Job description

ABOUT THE PROPERTY

Located in the heart of California’s Paso Robles wine country, SpringHill Suites by Marriott Paso Robles Atascadero is an all-suite hotel offering a modern and comfortable home base for exploring the Central Coast. The hotel features spacious suites, complimentary breakfast, an outdoor pool, fitness center, Union & Vine restaurant and bar, and inviting outdoor spaces with a fire pit. With more than 5,000 square feet of flexible event space and convenient access to Paso Robles wineries, Templeton, and Atascadero, the property is well suited for both leisure and business travelers.

THE ROLE

As Director of Sales, you’ll lead the hotel’s sales efforts across business transient, group business, and banquet catering, with a focus on driving revenue, expanding market share, and building lasting relationships that create a strong base of business for the hotel. You’ll lead and develop the sales team, set strategy and goals, and serve as a key ambassador for the hotel within the local market. You will:

• Drive revenue and business growth by developing new accounts, strengthening existing relationships, and executing sales strategies designed to achieve or exceed hotel revenue goals.
• Lead and develop the sales team by setting clear goals, assigning priorities, providing coaching and training, and creating an environment where team members can perform at their best.
• Build new business through strategic outbound sales efforts, sales calls, lead generation, and relationship development with key accounts, prospects, and local demand generators.
• Develop sales strategies and action plans across business transient, group, and banquet catering segments to maximize revenue and market share.
• Monitor sales performance and use market trends, lead sources, production data, and revenue management insights to make informed business decisions.
• Partner with Revenue Management to identify opportunities to optimize rate, occupancy, and overall hotel profitability.
• Champion the guest experience by ensuring business is booked and managed with a high level of service, professionalism, and attention to detail.
• Represent the hotel in the community and marketplace by developing strong relationships with clients, partners, peers, competitors, and local organizations.
• Support the full sales process, from prospecting and proposals to contracts, correspondence, and ensuring a successful transition of booked business to operations.
• Communicate results and opportunities through consistent reporting on account, segment, and individual production and progress against goals.

WHAT SUCCESS LOOKS LIKE

Success in this role means growing the hotel's revenue while building a high-performing sales team and a strong presence in the local market. You’ll consistently achieve or exceed sales and revenue goals, develop a healthy pipeline of new business, strengthen key account relationships, and increase the hotel’s market share. Just as importantly, you’ll build a motivated and accountable sales team that understands its goals, feels empowered to make smart business decisions, and consistently delivers results.

WHAT WE’RE LOOKING FOR

• We’re looking for a driven, relationship-focused sales leader who knows how to turn strategy into results and bring out the best in a team. The ideal candidate brings:
• 2+ years of hotel sales experience, preferably with experience leading a sales team
• Strong knowledge of hotel sales across group, business transient, and/or banquet catering segments
• Experience setting sales strategies, goals, and action plans and holding a team accountable to results
• Strong leadership skills with experience hiring, training, coaching, and developing team members
• Strong organizational skills and attention to detail
• Proficiency with Microsoft Word, Excel, and PowerPoint
• A professional, personable presence and a passion for hospitality

WHAT WE OFFER

• 401(k)
• Opportunities to connect, give back, and build community through team events & volunteering.