Director of Sales

Four Seasons; Fort Lauderdale (FL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health, dental & vision insurance

Complimentary staff room nights

Discounts on Four Seasons travel

Paid time off

Job summary

Four Seasons Hotel Fort Lauderdale seeks a commercially driven Director of Sales to lead the hotel’s strategy, uncover new business, and maximize opportunities across market segments. You will partner with Revenue Management, Marketing, and operations to ensure sales plans align with demand and profitability.

The role requires senior leadership presence, proven luxury-hotel sales experience, and a passion for developing a high-performing team in a fast-paced environment.

Qualifications

• 2–4 years of experience as a Director of Sales or Associate Director of Sales in luxury hotel markets.
• Proven ability to lead and develop a high-performing Sales team.
• Strong commercial and financial acumen with pricing, forecasting, and market mix knowledge.
• Proven prospecting, account management, and negotiation skills.
• Excellent communication and relationship-building with executive presence.

Responsibilities

• Lead the hotel’s sales activities and translate commercial priorities into focused strategies and action plans to hit revenue goals.
• Coach and develop the Sales team; set clear expectations and growth opportunities.
• Prospect, sell, and manage key accounts across Group, Leisure, and other segments.
• Collaborate with Commercial Director and Revenue Management to optimize group and transient business.
• Negotiate with clients to balance satisfaction with profitability and long-term relationships.
• Support annual commercial goals and marketing plans; track performance vs objectives.
• Coordinate sales action plans, client engagements, and industry events to generate business.
• Work cross-functionally with hotel departments to deliver exceptional client and guest experiences.

Skills

Sales leadership

Account management

Negotiation

Financial acumen

Communication

Relationship building

Education

Bachelor’s degree in Hospitality/Business/Marketing

Tools

CRM software

Job description

About Four Seasons

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

About Four Seasons

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location

Sophisticated style and energy in a celebrated vacation desitination. Discover a modern reflection of the classic yacht club lifestyle. With a prime beachfront address, Four Seasons brings unrivalled style and service to this next-generation coastal city. Moments away, experience Fort Lauderdale’s best shops, restaurants, marinas and entertainment – surrounding you with the spirit of one of the world’s top yachting locales.

About The Role

Four Seasons Hotel and Residences Fort Lauderdale is seeking an accomplished and commercially driven Director of Sales to join our Commercial leadership team. This senior leadership role is responsible for driving profitable revenue through the strategic oversight of the hotel’s sales activities, with a focus on uncovering new business, strengthening key accounts, and maximizing opportunities across Group, Leisure, Residential, and other key market segments. As a key member of the Commercial leadership team, the Director of Sales will partner closely with the Commercial Director, Revenue Management, Marketing, Conference Services, and Operations to ensure sales strategies are aligned with market demand, business priorities, and the hotel’s overall revenue objectives. This individual will lead and develop the Sales team, providing strategic direction, coaching, accountability, and support to ensure individual and departmental goals are achieved. The successful candidate will bring a sophisticated understanding of luxury hotel sales, revenue optimization, business development, and client relationship management. This role requires a polished, proactive, and results-oriented leader who can balance strategic planning with hands‑on selling, while representing Four Seasons Hotel and Residences Fort Lauderdale with excellence, credibility, and strong commercial discipline.

What You Will Do

• Sales Leadership & Commercial Strategy: Lead the hotel’s sales activities and translate commercial priorities into focused strategies and action plans designed to achieve budgeted revenue and profitability goals.
• Team Leadership & Development: Lead, coach, and develop the Sales team, establishing clear expectations, monitoring performance, and creating opportunities for continued professional growth and advancement.
• Business Development & Account Management: Actively prospect, sell, and manage key accounts and assigned markets while identifying new business opportunities and strengthening existing client relationships.
• Revenue Optimization: Partner closely with the Commercial Director and Revenue Management to strategically manage Group and transient business, rates, room commitments, function space, and market mix to maximize overall hotel revenue.
• Market & Client Leadership: Maintain a strong understanding of current and future business trends, competitive activity, and client needs while leading strategic negotiations that balance customer expectations with the hotel’s revenue and profitability objectives.
• Commercial Planning & Performance: Support the development of annual commercial goals and the Marketing Plan while monitoring sales production, booked versus consumed business, market performance, and results against established objectives.
• Sales Execution: Coordinate and execute sales action plans, client engagement, business travel, trade shows, promotions, and other activities designed to generate business and strengthen the hotel’s market presence.
• Cross-Functional Collaboration: Partner effectively with Commercial colleagues and hotel departments to ensure clear communication of booked business, resolve challenges, and deliver an exceptional client and guest experience while maximizing profitability.

What You Will Bring

• 2–4 years of experience as a Director of Sales or Associate Director of Sales, preferably within a luxury hotel, resort, or complex urban market.
• Demonstrated success leading, motivating, and developing a high-performing Sales team while driving individual and departmental results.
• Strong commercial and financial acumen, with a solid understanding of hotel sales strategy, revenue management, market segmentation, pricing, forecasting, and business mix optimization.
• Proven success in prospecting, account management, business development, negotiation, and converting high-value Group and individual business.
• Strong analytical and problem-solving capabilities, with the ability to interpret market trends and sales performance and translate insights into effective action.
• Exceptional communication, presentation, and relationship-building skills, with the executive presence to represent Four Seasons confidently with clients, partners, and internal stakeholders.
• A proactive, adaptable, and highly organized leadership style with strong attention to detail, sound judgment, and the ability to manage multiple priorities in a fast-paced environment.
• Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field preferred, or an equivalent combination of education and relevant experience. Working knowledge of hotel sales, reservations, and related operational systems is required.

What To Expect

This is a highly visible, hands‑on leadership role within a dynamic luxury hotel environment. The Director of Sales will balance strategic commercial planning with active selling, team leadership, client engagement, account development, hotel meetings, site experiences, and ongoing collaboration across the property.

The role operates in a fast-paced environment and requires the ability to manage multiple priorities, respond effectively to evolving business needs, and maintain a high level of professionalism and attention to detail. Regular computer and office-based work is combined with movement throughout the hotel, client meetings, property tours, sales activities, and industry events.

We Offer

• Competitive Employee Health, Basic Dental and Vision Insurance
• Complimentary Rooms Nights at Four Seasons
• Exclusive discount and travel programs with Four Seasons
• Vacation, Sick and Holiday Pay
• Paid Parental Leave
• 401k plan with match
• Energizing Employee Culture where you are encouraged to be your true self!
• Comprehensive learning and development programs to help you master your craft.
• Inclusive and diverse employee engagement events all year-round.
• And so much more!

Work Authorization

• Candidates must have valid authorization to work in the United States at the time of application. Unless the candidate is currently in a managerial position at a Four Seasons location. Current Four Seasons managers may qualify for L-1 visa sponsorship.

Four Seasons is an Equal Opportunity, affirmative action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal