Digital Marketing Manager

Four Seasons Hotels and Resorts; Brookside (DE); On-site; USD 70,000 - 110,000; Full time

Job summary

Four Seasons Hotels Ltd, Dominican Republic Tropicalia project, seeks a Digital Marketing Manager to elevate Tropicalia’s positioning and drive measurable commercial impact. You will lead social media, content, website, email, and performance marketing across paid, owned and earned channels.

Reporting to the Director of PR and Marketing, you’ll collaborate with internal teams and external agencies to deliver campaigns, optimize SEO, and manage influencer programs while maintaining luxury brand

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• 3–5 years in social media and/or digital marketing, luxury hospitality preferred.
• Strong knowledge of social media, content management and performance marketing.
• Excellent English and Spanish written and spoken skills.

Responsibilities

• Lead social media, content, website, email and paid/owned/earned channels.
• Develop calendars and campaigns aligned with brand standards.
• Manage property photo/video shoots and content library.
• Monitor and report performance with analytics tools.

Skills

Social media management

Digital marketing

Analytics

Bilingual EN/ES

Education

Bachelor's degree in Marketing

Tools

MS Office

Analytics tools

Job description

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Four Seasons Resort and Residences Dominican Republic at Tropicalia will feature 95 keys and 25 branded residential homes, 8 distinct F&B outlets, all thoughtfully designed to reflect a contemporary interpretation of the Dominican Republic’s natural beauty. Wellness will be a defining pillar of the property, delivering a holistic experience that harmonizes with the natural environment while enhancing overall wellbeing through the restorative power of nature. The sustainable luxury destination is located on a 60-acre (24 hectare) site along the pristine beachfront of Playa Esmeralda in northeastern Dominican Republic, along the southern shores of Samaná Bay. A site of breathtaking natural beauty, Tropicalia is home to a diverse ecosystem of white-sand beaches; crystalline, aquamarine water and coral reefs; mountains, forests, mangroves, lagoons and rivers; a working coconut plantation; and an organic farm.

About the role

The Dominican Republican based Digital Marketing Manager supports integrated digital strategies that elevate Tropicalia’s positioning, strengthen brand equity and drive measurable commercial impact. Reporting to the Director of PR and Marketing, this role leads social media, content, website, email, online reputation and performance marketing initiatives across paid, owned and earned channels.

What You Will Do

• Support the annual integrated PR and marketing strategy aligned with commercial goals, Resort priorities and Four Seasons brand standards.

• Support the creation and execution of the integrated marketing and communications calendar, including campaign plans, global brand initiatives, and on-property activations and F&B promotions.

• Manage the Resort’s presence across social media, website, app, booking channels and relevant review platforms.

• Create, curate and publish engaging content that reflects luxury, authenticity and the character of the Dominican Republic.

• Manage production and coordination of property photo and video shoots to support brand storytelling, always-on content needs, and campaign priorities; maintain the property’s image and video library and usage rights.

• Create influencer and content creator programs (hosted stays, collaborations) to extend reach and engagement.

• Build community engagement, manage online conversations and coordinate responses to guest feedback with Resort teams.

• Develop briefs and optimize email, paid media and digital campaigns, managing creative trafficking, budgets, timelines and return on investment.

• Track performance using analytics and reporting tools, translating insights into clear recommendations and action plans.

• Collaborate with internal departments to support guest communications, promotional campaigns, and service recovery initiatives through digital channels.

• Direct SEO in partnership with external agencies while ensuring digital content, booking platforms and online experiences are accurate, current and optimized.

• Support public relations and special event efforts as needed, including press site visits in partnership with the Director of PR and Marketing.

• Monitor competitor activity, luxury travel trends and emerging platforms to identify opportunities for innovation and growth.

What You Will Bring

• Bachelor’s degree in Marketing, Communications or a related field preferred.

• Three to five years of social media and/or digital marketing experience, ideally within luxury hospitality, travel or lifestyle brands.

• Strong knowledge of social media, content curation and management, performance marketing, customer acquisition and online reputation.

• Excellent analytical, organizational and project management skills.

• Strong written and verbal communication skills in English and Spanish.

• Confident working across digital platforms, analytics tools and Microsoft Office applications.

• Creative judgment, attention to detail and the ability to manage multiple priorities in a fast-paced environment.

• Strong creative mindset with a passion for storytelling and luxury brand positioning.

What To Expect

You will join a cohesive pre-opening team with opportunities to build a successful career with global potential. This position will be based in Punta Cana, with travel to the property as necessary. Adaptability, sound judgment and attention to detail will be essential, and the schedule may reflect operational and client needs, including evenings, weekends and holidays when required.

Our commitment

Four Seasons is committed to an inclusive workplace where people are respected, valued and encouraged to be themselves. We look forward to receiving your application.