Senior Manager, Digital Media

Verizon Communications; New York (NY); Hybrid; USD 116,000 - 201,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid holidays

Job summary

Verizon seeks a seasoned digital marketing leader to drive programmatic and paid social strategy across multiple inventory types, delivering measurable brand and business outcomes. You will build and guide a high-performing team of strategists, partner with agencies, and ensure technology-enabled activations align with Verizon's goals.

The role requires deep expertise in data-driven targeting, media tech, and cross-functional collaboration, with a focus on delivering impact while navigating

Qualifications

• Bachelor's degree or four+ years of relevant experience in digital media strategy.
• Experience in programmatic media planning, investment and optimization.
• Strong analytical and reporting capabilities with data-driven decision making.
• Proven ability to lead projects across multiple stakeholders and manage budgets.

Responsibilities

• Lead digital, programmatic and paid social media strategy across inventory types.
• Structure and lead a team of strategists executing activations for Verizon units.
• Partner with agency teams to ensure effective digital activations and outcomes.
• Educate leadership on emerging technologies in programmatic and paid social.
• Engage and influence stakeholders while managing the in-house team.

Skills

Programmatic media strategy

Paid social

Team leadership

Campaign analysis & reporting

Stakeholder management

Budget management

Cross-functional collaboration

Digital marketing strategy

Education

Bachelor's degree

Four+ years work experience

Tools

Google Campaign Manager

Innovid

IAS

DoubleVerify

Moat

Liveramp

Adobe AAM

Acxiom

Job description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing...

When you join Verizon's Digital Media Center of Excellence, you will be responsible for leading digital, programmatic and paid social media strategy, execution and optimization across all inventory types to achieve brand and business objectives.

You will structure, build, and lead a team of strategists that will execute the programmatic and paid social activations across select units within Verizon. You will partner with our agency teams to ensure digital activations are enabled through the most effective path to deliver outcomes. With your expert knowledge of the tech landscape and the evolution of programmatic and paid social buying, you will keep internal leadership educated on emerging technologies. You will engage and influence stakeholders across the organization with respect to media implementation, technology and operations while managing and developing the in-house team.

Responsibilities:

• Owning, developing and executing bold, innovative strategies for Verizon’s approach to programmatic and paid social.
• Oversight of campaign planning and activation; ensuring holistic digital strategy meets standards and KPIs.
• Partnering with media partners on driving their product roadmaps and expanding their capabilities into the broader marketplace.
• Partnering closely with other media leaders (Brand, Business, Search, Social, Analytics and our agencies) that support the execution and strategy
• Collaborating across partner units within Verizon (Operations, Experience, Technology, CRM) to create improved digital experiences across all touchpoints.
• Informing internal teams on the evolution of programmatic technology and paid social strategy; i.e. what’s leading in the marketplace, what tech can be utilized, what is the best creative/ audience approach to deliver this goal.

What we’re looking for...

You’ll need to have:

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Marketer/agency/consultative services experience in programmatic media strategy and investment.
• Experience with analysis and reporting.
• Experience leading projects across multiple stakeholders
• Experience managing a high performing team.

Even better if you have one or more of the following:

• Fluency in data-driven targeting and reach strategy.
• Experience managing teams of at least five people and establishing high team morale through constant change and intense workloads.
• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
• Ability to manage all self-serve programmatic and social channels (display, video, social, dOOH, audio, native) and launch new channels.
• Experience with primary buying platforms & formats (Google, Amazon, Yahoo, Facebook/Instagram, Snap, Twitter, Pinterest).
• Experience with leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
• Experience with ad serving platforms (Google Campaign Manger, Innovid).
• Knowledge of Ad verification and brand safety tools (IAS, DoubleVerify, Moat).
• Experience with management of programmatic budgets of at least fifty million dollars.
• Programmatic leadership experience within Agency Trade Desks, Management Consultancies or brands with in-house programmatic capabilities.
• Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.
• Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging programmatic tech landscape.
• Experience with management of agency relationships and resources, and ability to influence across divisions, departments and teams.
• Experience building and executing programmatic buying strategy.
• Ability to maintain accurate financial records.
• Ability to analyze data, optimize, and ensure campaign goals are being fully met.
• Strong interpersonal and presentation skills.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.

Marketing is an exciting and dynamic field that offers endless opportunities for creativity, innovation, and professional growth. As a marketer, you will have the chance to develop and implement strategies that connect products and services with the people who need them most.

You will learn how to analyze consumer behavior, create compelling campaigns, and measure the success of your efforts. Whether you're interested in branding, advertising, digital marketing, or public relations, a career in marketing can take you in many different directions, and it offers the potential for a high-energy, fast-paced, and ever-changing work environment.