Director of Product & Segment Marketing — Remote

NetDocuments; United States; Hybrid; USD 220,000 - 245,000; Full time

Job summary

NetDocuments is seeking a Director, Product & Segment Marketing to lead and scale our product marketing across all customer segments. You will shape differentiated GTM strategies, craft compelling messaging for the legal context graph, ndMAX AI, and collaboration tools, and build a high-performing team.

You will drive segment insights, competitive intelligence, and enablement programs with sales and product management, reporting to the VP of Product Marketing, and influencing company-wide

Qualifications

• Marketing experience with Legal Technology.
• 7+ years of experience in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise or B2B SaaS software.
• 3+ years of experience managing or leading marketing teams.
• MBA or JD preferred.

Responsibilities

• Define and execute differentiated go-to-market strategies for each segment (Strategic AM Law 200, Large, Midsize, Small law firms, Corporate Legal).
• Own the creation of value propositions, messaging frameworks, positioning statements for the product portfolio.
• Lead competitive intelligence and translate insights into sales enablement and collateral.
• Develop and mentor a high-performance product marketing team.

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Job description

NetDocuments is seeking a Director, Product & Segment Marketing to lead and scale our product marketing across all customer segments. You will shape differentiated GTM strategies, craft compelling messaging for the legal context graph, ndMAX AI, and collaboration tools, and build a high-performing team.

You will drive segment insights, competitive intelligence, and enablement programs with sales and product management, reporting to the VP of Product Marketing, and influencing company-wide