Director, Product Marketing — Segment Growth (Remote)

Remote; San Francisco (CA); Hybrid; USD 220,000 - 245,000; Full time

Job summary

NetDocuments is seeking a Director of Product & Segment Marketing to lead and scale our product marketing across key customer segments, including Strategic AM Law 200 firms, large and midsize firms, small firms, and corporate legal teams.

This leadership role partners with product, sales, content, and demand generation to craft differentiated messaging, manage launches, and build a high-performance team that uses data to drive measurable outcomes.

Qualifications

• 7+ years of experience in product marketing, segment marketing, or related field.
• 3+ years of experience managing or leading marketing teams.
• Proven track record of developing and executing go-to-market strategies across multiple segments.
• Ability to set annual and quarterly plans and drive execution.
• Bachelor's degree in Marketing, Business Administration, or related field.

Responsibilities

• Define and execute differentiated GTM strategies for each segment.
• Own product messaging, value propositions, and positioning.
• Conduct market research and gather segment intelligence.
• Lead competitive intelligence and inform sales enablement.
• Develop briefing docs, battle cards, and sales plays.
• Drive product launches with cross-functional teams.
• Create marketing content across web, PDFs, webinars, and events.
• Lead a team of product marketers and build a data-driven culture.

Skills

Leadership

Segmentation marketing

Go-to-market

Cross-functional

Strategic thinking

Stakeholder management

Presentation skills

Education

Bachelor's degree in Marketing or Business

Job description

NetDocuments is seeking a Director of Product & Segment Marketing to lead and scale our product marketing across key customer segments, including Strategic AM Law 200 firms, large and midsize firms, small firms, and corporate legal teams.

This leadership role partners with product, sales, content, and demand generation to craft differentiated messaging, manage launches, and build a high-performance team that uses data to drive measurable outcomes.