Director of Product & Segment Marketing – Legal Tech

NetDocuments; Lehi (UT); Remote; USD 220,000 - 245,000; Full time

Job summary

NetDocuments seeks a Director, Product & Segment Marketing to lead and scale our product marketing across Strategic, Large, Midsize, Smalllaw, and Corporate Legal segments. This leadership role reports to the VP of Product Marketing and drives go-to-market, messaging, and market intelligence.

The ideal candidate blends product marketing rigor with segment marketing experience and can mentor a team of product marketers to achieve measurable growth.

Qualifications

• 7+ years of experience in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise or B2B SaaS software.
• 3+ years of experience managing or leading marketing teams.
• Bachelor’s degree in Marketing, Business Administration, or related field.
• MBA or JD preferred.

Responsibilities

• Define and execute differentiated go-to-market strategies for each customer segment — Strategic, Large, Midsize, Smalllaw, and Corporate Legal.
• Own value propositions, messaging frameworks, and positioning for NetDocuments’ product portfolio.
• Monitor market dynamics, buyer personas, and trends to inform strategy and collateral.
• Lead competitive intelligence and share findings to sharpen sales enablement and campaigns.
• Support sales with briefing documents, battle cards, and compelling proof points.
• Drive launches and cross-functional GTM execution for all segments.
• Develop segment-relevant messaging in web copy, brochures, videos, webinars, events, eBooks, and infographics.

Skills

Product marketing

Segment marketing

Leadership

Go-to-market strategy

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business Administration, or related field

MBA or JD preferred

Job description

NetDocuments seeks a Director, Product & Segment Marketing to lead and scale our product marketing across Strategic, Large, Midsize, Smalllaw, and Corporate Legal segments. This leadership role reports to the VP of Product Marketing and drives go-to-market, messaging, and market intelligence.

The ideal candidate blends product marketing rigor with segment marketing experience and can mentor a team of product marketers to achieve measurable growth.