Director of Product Marketing, Genius — SMB Retail Growth

Global Payments; Austin (TX); On-site; USD 170,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Global career growth opportunities

Learning and development opportunities

Inclusive team environment

Time to give back through community/CS

Global employee assistance program

Recognition on global platform

Job summary

Global Payments is seeking a Director of Product Marketing for Genius (Small Business & Retail) to shape market presence and drive growth across segments. You will collaborate with product, sales, marketing, and commercialization teams to bring innovation to market and accelerate adoption.

You will lead a high-energy global team, translating market insights into growth strategies and enabling sales with compelling assets.

Qualifications

• 8+ years of experience in product marketing with a track record of driving go-to-market success and product growth.
• Proven ability to launch and scale products within multinational or global organizations.
• Deep understanding of retail and point-of-sale ecosystems.
• Strong commercial mindset translating market insights into growth strategies.
• Experience leading cross-functional initiatives and influencing senior stakeholders.

Responsibilities

• Shape and scale the go-to-market strategy for Genius, driving product adoption and revenue growth.
• Lead and grow a high-performing product marketing team.
• Define differentiated product positioning and messaging.
• Orchestrate product launches from awareness to usage and commercial success.
• Build segmentation frameworks to identify new growth opportunities.
• Turn market and competitive insights into strategies influencing product direction.
• Enable sales with impactful tools and narratives to accelerate deals.
• Track and optimize performance using win rates and adoption metrics.

Skills

Product marketing

Go-to-market strategy

Cross-functional collaboration

Analytical thinking

Stakeholder management

Leadership

Job description

Global Payments is seeking a Director of Product Marketing for Genius (Small Business & Retail) to shape market presence and drive growth across segments. You will collaborate with product, sales, marketing, and commercialization teams to bring innovation to market and accelerate adoption.

You will lead a high-energy global team, translating market insights into growth strategies and enabling sales with compelling assets.