Director of Product & Audience Growth (Remote)

Justworks, Inc.; Lincoln (NE); Híbrido; USD 86 000 - 105 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health, dental, vision insurance

401k with 3% match

Life insurance & short-term disability

Four weeks vacation + paid holidays

Hybrid work arrangement

Resumo da oferta

Nebraska Journalism Trust is seeking a Director of Product to align editorial, audience, technology, development and events. This role shapes how Nebraskans discover and engage with our journalism, guiding newsletters, websites, analytics and revenue-linked projects.

The leader will cultivate experimentation, manage teams, and collaborate with editors to expand readership, implement key tech platforms like Newspack, and grow meaningful relationships with communities across Nebraska.

Qualificações

• Experience leading audience, product or digital strategy, ideally in a newsroom or mission-driven organization.
• Experience managing and developing a team.
• Comfort with audience analytics and using data to guide decisions.
• Experience evaluating and implementing technology platforms, such as newsletter tools, CMS and CRM systems.
• Experience planning and executing live events, or a strong interest in doing so.
• Respect for editorial independence and journalistic values.
• A collaborative, experimental mindset and a strong interest in connecting with communities across Nebraska.

Responsabilidades

• Develop and execute long-term strategies to grow readership, newsletter subscribers, social audiences and community engagement across all Nebraska Journalism Trust brands, prioritizing depth of engagement over surface-level interactions.
• Lead experimentation around new products and distribution channels, whether that's podcasts, video, print publications, creator partnerships or ideas we haven't imagined yet.
• Use audience data and analytics to identify opportunities, measure success and guide organizational priorities.
• Own the roadmap for the products our audience experiences, and guide major platform initiatives, including website improvements, newsletter infrastructure, CMS evolution and emerging audience technologies.
• Lead projects such as migrating newsletter providers or processes, our planned transition to Newspack and future technology investments, ensuring our technology serves our audience.
• Manage the organization's audience technology ecosystem, including newsletter platforms, website infrastructure, analytics tools and audience engagement software.
• Serve as the primary organizational leader for evaluating, implementing and improving new technology, working closely with vendors, developers and internal teams to ensure systems integrate effectively.
• Partner closely with our fundraising team to strengthen the relationship between audience engagement and philanthropy, and oversee the systems that connect our CRM, donation platform and audience data so readers can seamlessly become supporters.
• Own Nebraska Journalism Trust's live event strategy. Events are one of our most important forms of journalism and audience engagement, and you will oversee the vision, planning and execution of experiences that deepen relationships with our communities, including flagship events like Flatfest, Flatwater Forum and future statewide gatherings.
• Work alongside editors and reporters to ensure our journalism reaches as many people as possible, and improve editorial workflows that affect audience growth.
• Help newsroom leaders better understand audience behavior, without allowing metrics to drive editorial judgment.
• Build a culture of experimentation: launch new newsletters, try new storytelling formats, improve our websites and find entirely new ways to reach Nebraskans. You'll help us identify opportunities, test them and learn quickly.

Conhecimentos

Audience analytics

Team leadership

Strategic thinking

Editorial independence

Ferramentas

Newsletter tools

CMS

CRM systems

Descrição da oferta de emprego

Nebraska Journalism Trust is seeking a Director of Product to align editorial, audience, technology, development and events. This role shapes how Nebraskans discover and engage with our journalism, guiding newsletters, websites, analytics and revenue-linked projects.

The leader will cultivate experimentation, manage teams, and collaborate with editors to expand readership, implement key tech platforms like Newspack, and grow meaningful relationships with communities across Nebraska.