Digital News Lead — Multi-Platform Content & Growth

Paducah Television Operations LLC; Lincoln (NE); On-site; USD 70,000 - 110,000; Full time

Job summary

KLKN-TV in Lincoln, Nebraska, seeks a Digital Content Manager to lead our digital news strategy. The ideal candidate is a strong journalist and hands-on leader with editorial judgment who thrives on growing audiences and expanding content across platforms.

You will steer digital coverage on our website, mobile app, and social channels; set goals for traffic and engagement; and guide staff in producing compelling, platform-optimized stories.

Qualifications

• 3+ years of experience in journalism, news reporting, digital content management, or a related field.
• Strong editorial judgment and an understanding of local news and breaking news coverage.
• Experience with content management systems, SEO, social media platforms, and audience analytics.
• Ability to create compelling digital content and manage multiple priorities in a fast-paced newsroom.

Responsibilities

• Lead digital news coverage across the station's website, mobile app, social media, and other emerging platforms; Work closely with newsroom leadership to identify priorities.
• Develop strategies to expand the volume, variety, and reach of our digital content, including identifying opportunities for original digital content.
• Guide newsroom staff in creating compelling digital stories, headlines, and content optimized for each platform.
• Establish measurable goals for website traffic, video views, and social media engagement. Regularly evaluate performance using analytics.
• Implement AI-assisted tools and emerging technologies to improve workflows and expand digital content capabilities; Maintain editorial standards for accuracy, transparency, and oversight while implementing such tools.
• Take ownership of the website's appearance, organization, and user experience, ensuring content is consistently updated, visually engaging, and reflective of the station's brand and editorial priorities.
• Build and manage special coverage pages, election resources, event pages, sponsorship pages, and other digital experiences.
• Collaborate with other departments to support station initiatives, community events, and other special projects.
• Train and guide newsroom employees in their digital responsibilities and in adopting new digital tools and AI-assisted workflows.
• Other duties as assigned

Skills

Editorial judgment

Digital content management

Leadership

Communication

Education

Bachelor’s degree in journalism or communications

Tools

Content Management System (CMS)

SEO

Social media platforms

Audience analytics

Job description

KLKN-TV in Lincoln, Nebraska, seeks a Digital Content Manager to lead our digital news strategy. The ideal candidate is a strong journalist and hands-on leader with editorial judgment who thrives on growing audiences and expanding content across platforms.

You will steer digital coverage on our website, mobile app, and social channels; set goals for traffic and engagement; and guide staff in producing compelling, platform-optimized stories.