Director of Player Development

Boyd Gaming Corporation; Norfolk (VA); On-site; USD 82,000 - 140,000; Full time

Job summary

Boyd Gaming Corporation is seeking a seasoned casino marketing leader to manage the Player Development Department in Norfolk. You will grow and track tiered players, oversee VIP programs, and supervise Hosts and VIP Services while coordinating with sister properties.

Ideal candidates have extensive casino marketing and leadership experience, strong communication skills, and the ability to analyze customer data to optimize marketing and complimentary offerings.

Qualifications

• Minimum of five years casino marketing experience with at least three in management.
• Strong employee management skills with groups of 10+ individuals.
• Excellent verbal and written communication skills.
• Ability to analyze customer information and make decisions on marketing and comps.
• Ability to obtain work authorization per gaming regulations.

Responsibilities

• Manage the Player Development Department, focusing on growth and tracking of tiered players.
• Direct growth and defection management of high-end players and oversee reinvestment programs.
• Establish policies and objectives to expand high-end and mid-to-high-end player bases.
• Supervise, schedule, and train Hosts and VIP Services staff.
• Monitor comp usage and ensure adherence to guidelines; collaborate with sister properties for VIP activities.
• Develop programs to build staff and customer relationships via telemarketing and written communication.
• Set contact quotas and measure staff activity; drive reactivation of defected players.
• Plan VIP events and oversee VIP room blocks and player qualifications.
• Provide feedback to senior management on customer preferences and expectations.
• Collaborate with slot and table games teams to grow hi-worth customer segments.

Skills

Strategic thinking

Data analysis

Team leadership

Customer relations

Tools

Microsoft Word

Microsoft Excel

Player tracking systems

Job description

• Compensation: USD 82,000 - USD 140,000 - yearly

Company Description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

Responsible for the overall management of the Player DevelopmentDepartment including the growth and tracking of tiered card players.

• Direct responsibility for growth and defection of high-end players.
• Oversee reinvestment rate and programs for high-end players.
• Establish and execute department policies and objectives in an effortto grow new and existing players.
• Supervise, schedule and train Hosts and VIP Services.
• Monitor the use of complimentary services by staff and remain withinestablished comp guidelines.
• Work with sister properties to support VIP activities.
• Implement programs to build staff/customer relationships includingregular telemarketing and written correspondence.
• Establish contactquotas and measure staff activity.
• Achieve goals for reactivation of defected players.
• Generate an increase in high-end players within the player database.
• Create programs aimed at increasing rated play among mid to high-endplayers.
• Oversee property’s VIP program and make recommendations forchanges as needed.
• Establish procedures to obtain and record information on customersfor monthly activity reports.
• Communicate information concerning credit policies to customers.
• Plan and coordinate VIP player events.
• Oversee VIP room blocks and ensure qualified players are offeredappropriate programs.
• Provide feedback to senior management on customer preferences andexpectations.
• Work as a team with slot operations and table games personnel togrow hi-worth customer segment.
• Assist property management in creating new marketing programs.
• Follow established procedures to obtain and record addresses andphone numbers on new customers and maintain customer records formonthly host activity report

Qualifications

• Minimum of five (5) years previous casino marketing experiencerequired with a minimum of three (3) years of management experiencepreferably in player development.
• Strong employee management skills with prior experience managinggroups of 10 or more individuals.
• Excellent verbal and written communication skills.
• Excellent customer relations’ skills required with the ability to handledifficult guest situations.
• Computer literacy required with working knowledge of player trackingsystems and a high skill level in Microsoft Word and Excel.
• Ability to analyze customer information and make appropriatedecisions related to marketing and complimentary.
• Ability to obtain appropriate work authorization per gaming regulations.
• Other Duties as assigned by Management

Additional Information

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy apply