Director of Performance Marketing & Growth Acquisition

Aptive Environmental; Provo (UT); Hybrid; USD 180,000 - 230,000; Full time

Benefits offered by this job

Merit bonus

Health, dental, vision

Pet & life insurance

401(k) with employer match

Paid holidays & PTO

Advancement opportunities

Vibrant culture

Job summary

Aptive Environmental is seeking a high-impact Director of Performance Marketing & Customer Acquisition (B2C) to lead our B2C paid media and growth initiatives from Provo, Utah or remotely. You will own acquisition strategy, manage budgets, and partner with cross-functional teams to optimize every stage of the funnel.

This role requires 10+ years in marketing with hands-on experience in Google Ads and Meta Ads Manager, driving CAC/ROAS improvements while scaling new channels and partnerships.

Qualifications

• 10+ years of relevant marketing experience including substantial B2C paid media and direct customer acquisition.
• Experience managing annual paid media budgets of approximately $10-20 million or more, including budgeting, forecasting, pacing, and accountability.
• Hands-on expertise in Google Ads and Meta Ads Manager, including setup, bidding, audience strategy, tracking, and troubleshooting.
• Proven results growing consumer lead volume and acquired customers while improving CAC, ROAS, payback, or profitability.

Responsibilities

• Own Aptive's B2C acquisition strategy across paid media and partner-sourced demand with budget accountability.
• Involve in advertising platforms and campaigns, optimizing structure, bidding, audiences, and creative with internal teams and agencies.
• Set channel targets for CPL, CAC, ROAS, and payback, linking media performance to sales and customer value.
• Lead annual budget planning, monthly forecasting, and pacing; reallocate investments based on performance and seasonality.
• Improve acquisition efficiency through testing creatives, audiences, bidding, offers, and landing pages.
• Identify and scale new acquisition channels and growth partnerships with defined tests and success criteria.
• Develop measurable awareness programs across video, CTV, streaming audio, paid social, and local-market media.

Skills

B2C paid media

Team leadership

Executive communication

Campaign optimization

Incrementality & attribution

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

Job description

Aptive Environmental is seeking a high-impact Director of Performance Marketing & Customer Acquisition (B2C) to lead our B2C paid media and growth initiatives from Provo, Utah or remotely. You will own acquisition strategy, manage budgets, and partner with cross-functional teams to optimize every stage of the funnel.

This role requires 10+ years in marketing with hands-on experience in Google Ads and Meta Ads Manager, driving CAC/ROAS improvements while scaling new channels and partnerships.