Director, B2C Performance Marketing & Growth

Aptive Environmental; United States; Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health, dental, and vision plans

Pet insurance

Life insurance

EAP benefits

401(k) with employer match up to 4%

Paid holidays and PTO

Advancement opportunities

Dynamic culture

Job summary

Aptive Environmental is seeking a hands-on, strategic Director of Performance Marketing & Customer Acquisition (B2C) in Provo, UT or remote. You will own the full funnel growth from paid media to paying customers, manage budgets, and lead a small team and agencies to optimize ROI across multiple channels.

You will leverage extensive experience with Google Ads and Meta Ads Manager, drive forecasted growth, and collaborate with Search, CRM, Brand, Inside Sales, and Ops to deliver measurable value.

Qualifications

• 10+ years of marketing with substantial B2C paid media and direct acquisition.
• Owned annual paid media budgets of $10–20 million+.
• Hands-on expertise in Google Ads and Meta Ads Manager.
• Ability to discuss budgets, targets, and results in detail.
• Experience linking paid media to downstream revenue and customer value.
• Experience launching/scaling new channels or growth partnerships.
• Fluency in incrementality, attribution, retention, and marketing measurement.
• Experience leading internal teams and agencies while remaining hands-on.
• Strong executive communication skills.

Responsibilities

• Own Aptive’s acquisition strategy across paid media and partners with accountability for budget allocation, qualified lead volume, customer acquisition, and profitability.
• Evaluate campaign structure, bidding, audiences, creative, placements, and conversion results with internal owners and agencies.
• Set channel targets for CAC, CPA, ROAS, and payback; connect media to sales and value.
• Lead annual budget planning, forecasting, pacing, and allocation across channels and markets.
• Improve acquisition efficiency through testing and optimization of creative, audiences, bidding, offers, landing pages.
• Identify and scale new channels and partnerships with defined test budgets and metrics.
• Develop awareness programs across video, CTV, streaming audio, paid social, creators.
• Improve digital conversion through landing pages, offers, forms, and self-service paths.
• Establish lead quality, routing, and speed-to-contact standards with Inside Sales.
• Lead marketing technology and measurement including attribution, tracking, data collection.
• Maintain forecasts by channel and market and communicate risks and actions.

Job description

Aptive Environmental is seeking a hands-on, strategic Director of Performance Marketing & Customer Acquisition (B2C) in Provo, UT or remote. You will own the full funnel growth from paid media to paying customers, manage budgets, and lead a small team and agencies to optimize ROI across multiple channels.

You will leverage extensive experience with Google Ads and Meta Ads Manager, drive forecasted growth, and collaborate with Search, CRM, Brand, Inside Sales, and Ops to deliver measurable value.