Director of Performance Marketing & Digital Products

Arizona Cardinals; Tempe (AZ); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health, Dental, Vision Insurance

401(k) with employer match

Paid time off

Tuition reimbursement

Complimentary season tickets

Daily free lunch

Job summary

The Arizona Cardinals seek a Director of Performance Marketing and Digital Products to lead our digital marketing group across owned channels, lifecycle marketing, CRM strategy, paid media, and digital product experiences. You will align marketing and product plans to drive fan acquisition, engagement, and lifetime value.

This leadership role requires a track record in executing multi-channel campaigns, partnering with stakeholders, and managing complex budgets.

Qualifications

• Bachelor’s degree in marketing or business.
• 10+ years driving consumer acquisition across PPC, Display, Paid Search, Paid Social and Retargeting.
• Proven experience leading cross-functional teams to deliver digital marketing programs.
• Strong analytics, insights-driven optimization, and ROI-focused decision-making.
• Experience building and executing direct/digital marketing campaigns in competitive environments.

Responsibilities

• Lead digital marketing programs across owned channels, paid media, and CRM.
• Own strategy for digital product experiences on team site, mobile app, and ticketing platforms.
• Drive lifecycle marketing and segmentation to increase acquisition, engagement, and retention.
• Collaborate across departments to align digital initiatives with business priorities.
• Manage budget, partners, and vendor relationships to maximize performance.

Skills

PPC / Paid Media

Cross-functional leadership

Analytics & ROI tracking

CRM / lifecycle marketing

UX optimization

Education

Bachelor’s degree in marketing or business

Tools

Google Ads

Meta Ads

YouTube Ads

CRM platforms

Job description

The Arizona Cardinals seek a Director of Performance Marketing and Digital Products to lead our digital marketing group across owned channels, lifecycle marketing, CRM strategy, paid media, and digital product experiences. You will align marketing and product plans to drive fan acquisition, engagement, and lifetime value.

This leadership role requires a track record in executing multi-channel campaigns, partnering with stakeholders, and managing complex budgets.