Head of Marketing

Locked In Talent; Phoenix (AZ); On-site; USD 120,000 - 180,000; Full time

Job summary

Locked In Talent seeks a Head of Marketing & Communications to lead strategy, branding, PR, and audience engagement for a portfolio of high-profile sporting events and initiatives in Arizona. The role focuses on positioning the region as a premier destination while driving community impact and brand visibility.

The candidate will oversee campaigns, budgets, and cross-functional teams, collaborating with sponsorships and agencies to maximize activations and partnerships.

Qualifications

• 8–10+ years of experience in marketing, communications, or related fields.
• Proven success developing integrated marketing strategies.
• Experience in sports marketing or major events is strongly preferred.
• Strong brand, digital, media relations and audience engagement capabilities.

Responsibilities

• Develop and execute comprehensive marketing, communications, and branding strategies for major events and initiatives.
• Lead public relations, media relations, digital marketing, social media, content creation and audience engagement.
• Oversee event marketing campaigns, promotions, and branded materials.
• Manage relationships with agencies, vendors, media partners, and external stakeholders.
• Collaborate with sponsorship teams to support activations and community initiatives.
• Set marketing KPIs, analyze campaigns, and report results to executives.
• Lead marketing resources, budgets, and identify growth opportunities.
• Oversee crisis communications and maintain consistent messaging.

Skills

Leadership

Strategic planning

Brand strategy

Digital marketing

Public relations

Budget management

Cross-functional collaboration

Event marketing

Communication

Education

Bachelor's degree in Marketing

Job description

Our client is seeking an experienced Head of Marketing & Communications to lead marketing strategy, brand development, public relations, and audience engagement for a portfolio of high-profile sporting events and major initiatives.

This leadership opportunity offers the chance to help position Arizona as a premier destination for sports and entertainment while driving meaningful economic impact, community engagement, and brand visibility.

Key Responsibilities

• Develop and execute comprehensive marketing, communications, and branding strategies across major events and organizational initiatives.
• Lead public relations, media relations, digital marketing, social media, content creation, and audience engagement efforts.
• Oversee event marketing campaigns, promotional strategies, creative development, and branded materials.
• Manage relationships with agencies, vendors, media partners, and external stakeholders.
• Collaborate with sponsorship and partnership teams to support activations, community initiatives, and stakeholder engagement.
• Establish marketing KPIs, analyze campaign performance, and report results to executive leadership.
• Lead marketing resources, manage budgets, and identify opportunities to expand brand awareness and organizational growth.
• Oversee crisis communications and maintain consistent messaging across all platforms.

Qualifications

• 8–10+ years of experience in marketing, communications, public relations, branding, or related fields.
• Proven success developing and executing integrated marketing strategies.
• Experience in sports marketing, major events, tourism, entertainment, or destination marketing strongly preferred.
• Strong background in brand strategy, digital marketing, media relations, content development, and audience engagement.
• Experience managing budgets, agencies, vendors, and cross-functional teams.
• Excellent communication, leadership, strategic planning, and project management skills.
• Familiarity with Arizona's sports, business, tourism, and media landscape preferred.
• Ability to thrive in a fast-paced, collaborative environment while managing multiple priorities.
• Primarily onsite in downtown Phoenix.
• Regular attendance at events, meetings, and community engagements throughout Arizona.
• Occasional evenings and weekends required during major events.