Director, Patient Growth & Engagement

Belite Bio, LLC; San Diego (CA); Remote; USD 200,000 - 240,000; Full time

Job summary

Belite Bio, LLC, a clinical-stage biopharmaceutical company in San Diego, seeks a Director of Patient Marketing to own patient-facing promotions and omnichannel campaigns. You will translate brand strategy into patient experiences across digital, print, and media channels, guiding strategy with insights and agency partners.

Lead media planning, manage budgets, and collaborate with medical, regulatory, access, and advocacy teams to drive disease awareness, patient engagement, and adherence in

Qualifications

• Education: Bachelor’s degree required; MBA or advanced degree preferred.
• Minimum years of pharmaceutical, biotech, healthcare, or consumer marketing experience.
• Proven success leading omnichannel marketing, media, and non-personal promotion (NPP) strategies.
• Experience in specialty pharmaceuticals, rare disease, ophthalmology, oncology, immunology, or other specialty therapeutic areas is preferred.
• Strong understanding of media planning, digital marketing, analytics, and customer engagement.
• Experience managing agencies, cross-functional teams, and marketing budgets.
• Product launch and lifecycle management experience preferred.
• Strong understanding of FDA promotional regulations and industry compliance standards.
• Excellent project management, organizational, cross-functional collaboration, and communication skills

Responsibilities

• Design the development and lead the execution of patient marketing strategies aligned with brand, portfolio, and organizational objectives.
• Shape the brand strategy into patient-centric initiatives that address unmet needs, treatment barriers, and key decision drivers across the patient journey.
• Develop and drive integrated patient engagement programs spanning disease awareness, treatment consideration, initiation, adherence, persistence, and advocacy.
• Leverage market research, patient insights, analytics, and competitive intelligence to inform strategy, optimize performance, and identify growth opportunities.
• Define the strategic development and execution of patient-facing campaigns across digital, social, CRM, websites, video, print, and emerging channels.
• Own overall media strategy, investment planning, and performance optimization to maximize reach, engagement, and return on investment.
• Oversee the HCP/patient digital ecosystem and omnichannel engagement strategy, ensuring seamless, personalized experiences across touchpoints.
• Establish KPIs and measurement frameworks, using data and insights to continuously improve campaign effectiveness and business impact.
• Lead cross-functional collaboration across Patient Advocacy, Commercial Operations, Medical Affairs, Legal/Compliance, and Regulatory functions to ensure patient marketing initiatives are strategically aligned, compliant, and effectively executed.

Skills

Omnichannel marketing

Media planning

Agency management

Cross-functional leadership

Patient marketing

Budget management

Education

Bachelor's degree

MBA or advanced degree preferred

Job description

Belite Bio, LLC, a clinical-stage biopharmaceutical company in San Diego, seeks a Director of Patient Marketing to own patient-facing promotions and omnichannel campaigns. You will translate brand strategy into patient experiences across digital, print, and media channels, guiding strategy with insights and agency partners.

Lead media planning, manage budgets, and collaborate with medical, regulatory, access, and advocacy teams to drive disease awareness, patient engagement, and adherence in