Director of Paid Media — 4‑Day Hybrid (Hispanic Audiences)

NBCUniversal; Miami (FL); Hybrid; USD 100,000 - 150,000; Full time

Job summary

A leading media and entertainment company based in Miami is looking for a Director of Paid Media to lead audience acquisition and campaign strategy for Telemundo. The position involves managing media agency relationships, defining audience targeting, and overseeing budget allocation. Candidates should have 8–12+ years of experience in paid media, excellent storytelling abilities, and bilingual fluency in Spanish and English. This role offers a hybrid work schedule, working in person 4 days a week and remotely on Fridays.

Qualifications

• 8–12+ years in paid media at national or large‑network level.
• Deep experience planning and buying across various channels.
• Proven experience targeting U.S. Hispanic audiences.
• Excellent storyteller for senior management presentations.
• Strong background in audience definition and segmentation.

Responsibilities

• Lead audience acquisition and paid amplification strategies.
• Serve as primary client lead for media agencies.
• Define and size U.S. Hispanic audiences for targeting.
• Oversee paid media budget and cross‑functional collaborations.
• Mentor and develop direct reports, fostering team culture.

Skills

Paid media management

Audience targeting

Leadership

Bilingual fluency (Spanish/English)

Budget management

Data-driven decision making

Job description

A leading media and entertainment company based in Miami is looking for a Director of Paid Media to lead audience acquisition and campaign strategy for Telemundo. The position involves managing media agency relationships, defining audience targeting, and overseeing budget allocation. Candidates should have 8–12+ years of experience in paid media, excellent storytelling abilities, and bilingual fluency in Spanish and English. This role offers a hybrid work schedule, working in person 4 days a week and remotely on Fridays.