Director, Paid Media

NBCUniversal; Miami (FL); On-site; USD 100,000 - 150,000; Full time

Job summary

A leading media and entertainment company based in Miami is looking for a Director of Paid Media to lead audience acquisition and campaign strategy for Telemundo. The position involves managing media agency relationships, defining audience targeting, and overseeing budget allocation. Candidates should have 8–12+ years of experience in paid media, excellent storytelling abilities, and bilingual fluency in Spanish and English. This role offers a hybrid work schedule, working in person 4 days a week and remotely on Fridays.

Qualifications

• 8–12+ years in paid media at national or large‑network level.
• Deep experience planning and buying across various channels.
• Proven experience targeting U.S. Hispanic audiences.
• Excellent storyteller for senior management presentations.
• Strong background in audience definition and segmentation.

Responsibilities

• Lead audience acquisition and paid amplification strategies.
• Serve as primary client lead for media agencies.
• Define and size U.S. Hispanic audiences for targeting.
• Oversee paid media budget and cross‑functional collaborations.
• Mentor and develop direct reports, fostering team culture.

Skills

Paid media management

Audience targeting

Leadership

Bilingual fluency (Spanish/English)

Budget management

Data-driven decision making

Job description

About NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies. We create world‑class content, distribute it across film, television and streaming, and bring it to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad‑supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world‑renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

The Director of Paid Media will lead audience acquisition and paid amplification for Telemundo. The role balances big‑picture strategy (audience growth, cross‑platform reach, measurement) with day‑to‑day campaign requirements and manages our media agency relationship (Spark/Publicis). The Director will own audience definition & sizing for targeting, drive audience acquisition for both premiere day and sustained viewership, manage budget allocation, and collaborate with cross‑functional teams to deliver integrated messaging.

Responsibilities

• Agency leadership – Serve as primary client lead for Spark/Publicis; set strategy, negotiate SOWs, own QBRs, KPIs, agency staffing, and performance reviews; ensure innovative media plans, efficient buys, and transparent reporting.
• Audience strategy, definition & sizing – Work closely with the research and insights department to translate segmentation into actionable addressable targeting; define and size US Hispanic audiences, including multicultural and bilingual cohorts; partner with NBCU Data & Technology to explore data sources and secure cross‑brand approvals.
• Campaign planning & execution – Own paid media strategy for premiere days and sustained amplification; pilot new formats such as interactive CTV, shoppable ads, and music/Karaoke‑style activations.
• Performance & measurement – Set and steward the Annual Learning Agenda with the agency; translate outcomes into optimizations, report to senior leadership, and share multi‑campaign learnings with the marketing team.
• Cross‑functional collaboration – Partner with Marketing, Creative and Social on messaging; work with Procurement & Legal on SOWs, NBCU Research on measurement contracts, and the Marketing Council on JBP contracts.
• Budget ownership – Allocate and pace paid media budget across Entertainment, News & Sports; coordinate with Business Operations for accuracy; steward Symphony Investment Fund and JBP actuals/forecasts.
• Team leadership – Mentor and develop direct reports, fostering a high‑performing, collaborative culture.
• Work 4 days a week in person at the Telemundo Center; work remotely (Fridays) from home.

Qualifications

• Basic Requirements – 8–12+ years in paid media at a national or large‑network level (agency‑side or in‑house) with demonstrated leadership managing large agencies.
• Deep experience planning and buying across CTV, programmatic, social, search, local, and linear channels.
• Proven experience targeting U.S. Hispanic audiences.
• Excellent storyteller for senior management presentations; strong stakeholder management and comfort presenting to C‑suite and negotiating agency contracts.
• Bilingual fluency (Spanish/English) strongly preferred.
• Strong background in audience definition, segmentation, and sizing using first‑ and third‑party data and activation tools (CDPs, onboarders, etc.).
• Experience with measurement and attribution frameworks (e.g., VideoAmp).
• Budget ownership of large media buys (e.g., World Cup budget).

• Desired Characteristics – Strategic thinker with hands‑on execution orientation; data‑driven decision maker with strong analytical skills; exceptional communication, presentation, and negotiation skills.
• Strong leadership, mentoring and coaching skills; cross‑functional collaboration.

Additional Information

As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].