Director of Marketing - Workforce Development (Hybrid MI)

Sme; Southfield (MI); Hybrid; USD 122,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

403(b) with company matching

Paid time off and holidays

Professional development opportunities

Wellness and work-life balance rewards

Job summary

SME in Southfield, MI is seeking a Director of Marketing (Workforce Development) to lead integrated marketing, communications, and creative strategies across markets, including corporate, education, and workforce agencies. You will build and steer plans to raise visibility, attract participants, and engage stakeholders.

The role directs a team of marketing professionals, aligns initiatives with business goals, and guides content, digital, and go-to-market efforts for Tooling U-SME.

Qualifications

• Bachelor’s degree required; marketing, communication, or business preferred.
• 10–15 years of relevant marketing leadership experience, including managing teams.
• Ability to lead, coach, and develop a high-performing team.
• Strong communication skills for diverse audiences.
• Experience setting goals and implementing measurable strategies.

Responsibilities

• Lead integrated marketing, communications, and creative plans across SME workforce programs.
• Guide marketing for Tooling U-SME and SME Workforce Development brands.
• Develop and execute annual marketing and communications plans.
• Oversee digital marketing, content strategy, and websites for conversion.
• Partner with corporate communications for cohesive brand messaging.
• Drive go-to-market strategies for new programs, events, and partnerships.

Skills

Leadership

Communication

Strategic thinking

Project management

Team development

Data-driven insights

Education

Bachelor’s degree in marketing/communication/business

Job description

SME in Southfield, MI is seeking a Director of Marketing (Workforce Development) to lead integrated marketing, communications, and creative strategies across markets, including corporate, education, and workforce agencies. You will build and steer plans to raise visibility, attract participants, and engage stakeholders.

The role directs a team of marketing professionals, aligns initiatives with business goals, and guides content, digital, and go-to-market efforts for Tooling U-SME.