Director of Marketing & Sales Growth

Pinnacle Living; Roanoke (VA); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Full Health, Dental, and Vision

Paid time off

Retirement matching 403(b)

Free parking

PayActiv – Cash advance

Employee Assistance Program

Immunizations available

Tuition Assistance

Job summary

Pinnacle Living in Roanoke, VA seeks a marketing leader to oversee all marketing and sales activities for unoccupied residences. You will direct a team to achieve a consistent 95% occupancy and ensure policy-aligned operations across the community.

The role requires a Bachelor's in business or marketing, 5+ years in marketing management, and strong skills in strategy, budgeting, events, and reporting. You will partner with sales and maintenance teams to optimize performance and resident turnover.

Qualifications

• Subject matter expert in marketing/sales that can lead strategy and facilitate change in practices and approach.
• Experience in managing sales process, marketing strategy and techniques.
• Excellent computer skills with proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
• Excellent attention to detail and high regard for confidentiality.
• Ability to analyze trends, occupancy, and causes/outcomes of sales and marketing related issues and manage communication and direction throughout the process.
• Excellent interpersonal skills to communicate with visitors, residents, and family members.
• Exceptional ability to lead and mentor as well as communicate policies and practices amongst the community.
• Ability to communicate to various audiences in written and verbal form using the English language.

Responsibilities

• Conducts valid measurement of sales closure performance with sales team through data tracking and reviewing weekly in the Marketing Sales Meeting.
• Develops and maintains a viable Marketing Plan, reviewing and updating data twice yearly. Utilize a tactical plan to ensure proper planning for marketing events, maintaining an advertising schedule, and planning new collateral development as needed.
• Develops the Marketing Budget annually and maintains revenues and expenses within the budget.
• Tracks inquiries regarding future residency in the form of telephone calls, written requests, emails, and visits.
• Creates, maintains, and revises annually departmental policies and procedures.
• Plans and coordinates marketing events and programs to increase prospect database and maintain a strong and viable Priority List.
• Continually develop the community’s Priority List by setting goals for the sales team and by tracking the tour-to-deposit ratio for consistency.
• Supports the sales representatives as needed with obstacles and challenges that come up during their sales process. Conduct sales tours as needed.
• Ensures that all visitors are greeted in a polite, friendly, and professional manner.
• Provides forecasts and projects the number of vacant residence turnovers on a bi-annual basis for budgetary purposes.
• Attending weekly maintenance meetings and working with Maintenance and Housekeeping services to ensure turnovers of vacated residences are completed in a timely manner.
• Assists sales team as they monitor their sold turnovers in progress throughout the process, interceding as needed to prevent delays that would prohibit timely move-ins of residents.
• Prepares monthly reports for Executive Director and Eastshore Support office.
• Conducts walk throughs with Maintenance of all residences at the time of vacating to determine replacement/construction plans. Completes projections list at walk through of residences to determine total cost of repair for capital request.
• Completes capital requests for renovation turnovers to proper department.
• Conducts follow up visits with new residents within 3 months of moving into the community.
• Provides written report of any outstanding issues related to maintenance, programs, or department services in weekly administrative team member meetings for immediate follow up.
• Responsible for working with the marketing and/or public relations consultants to create and develop all collateral for informational purposes for prospects and priority list members.
• Monitor community website for any updates needed as changes occur, working with marketing and/or public relations consultants and website manager.
• Create and develop newsletter and other periodical pieces.
• Present in-person presentations developed specifically for groups with varied interests regarding aging challenges.

Skills

Marketing leadership

Sales process management

Data analysis

Microsoft Office

Communication

Education

Bachelor's degree in business/marketing

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Outlook

Job description

Pinnacle Living in Roanoke, VA seeks a marketing leader to oversee all marketing and sales activities for unoccupied residences. You will direct a team to achieve a consistent 95% occupancy and ensure policy-aligned operations across the community.

The role requires a Bachelor's in business or marketing, 5+ years in marketing management, and strong skills in strategy, budgeting, events, and reporting. You will partner with sales and maintenance teams to optimize performance and resident turnover.