Director of Marketing & PR

Whalen Search Group; South Carolina; On-site; USD 120,000 - 180,000; Full time

Job summary

Whalen Search Group is seeking an experienced Director of Marketing & PR to lead and evolve a growing marketing organization in the automotive aftermarket industry. This hands-on leader will develop integrated marketing strategies that drive growth and strengthen customer brands, managing a diverse product portfolio.

The ideal candidate will command B2B marketing, brand strategy, digital marketing, and campaign development, and will mentor a talented team while partnering with Sales, Product

Qualifications

• Proven track record in B2B marketing and brand strategy.
• Experience leading integrated marketing campaigns across digital, email, and events.
• Ability to translate market insights into compelling initiatives.
• Strong leadership and team development skills.
• Familiarity with AI and emerging marketing technologies.

Responsibilities

• Develop and execute integrated marketing strategies aligned with company goals.
• Lead campaigns supporting product launches, customer programs, and trade shows.
• Oversee brand, digital, social media, email, content, and PR.
• Collaborate with Sales, Product, and leadership to identify opportunities.
• Mentor and grow the marketing team; foster creativity and accountability.
• Measure performance and iterate using analytics and market feedback.

Skills

B2B marketing

Brand strategy

Digital marketing

Campaign development

Leadership/mentoring

Analytics

AI in marketing

Job description

Location: Near the Coast of South Carolina | On-Site

We are seeking an experienced Director of Marketing & PR to lead the evolution of a growing marketing organization within the automotive aftermarket industry. This hands-on leadership role will develop and execute integrated marketing strategies that support business growth, strengthen customer brands, and promote a diverse product portfolio.

The ideal candidate will have a strong understanding of B2B marketing, brand strategy, digital marketing, and campaign development, along with the ability to translate market insights and customer needs into compelling marketing initiatives. This individual will lead and develop a talented marketing team while partnering closely with Sales, Product Management, customers, and external partners.

Key Responsibilities

• Develop and execute integrated marketing strategies and campaigns aligned with company and customer objectives.
• Lead marketing initiatives supporting product launches, customer programs, sales, trade shows, digital marketing, and other growth initiatives.
• Develop a strong understanding of the automotive aftermarket, customers, competitors, and product categories.
• Lead, coach, and develop the marketing team while fostering a culture of creativity, accountability, and strategic thinking.
• Oversee brand, creative, digital, social media, email, advertising, content, and PR initiatives.
• Partner cross-functionally with Sales, Product Management, and leadership to identify new marketing opportunities.
• Lead the strategic adoption of AI and emerging marketing technologies to improve research, creativity, content development, campaign execution, and efficiency.
• Monitor campaign performance and use analytics, customer feedback, and market insights to continually improve marketing strategies.

This is a fully on-site position near the coast of South Carolina. Remote work is not available.