Coastal Marketing & PR Director | AI-Driven Growth

Whalen Search Group; South Carolina; On-site; USD 120,000 - 180,000; Full time

Job summary

Whalen Search Group is seeking an experienced Director of Marketing & PR to lead and evolve a growing marketing organization in the automotive aftermarket industry. This hands-on leader will develop integrated marketing strategies that drive growth and strengthen customer brands, managing a diverse product portfolio.

The ideal candidate will command B2B marketing, brand strategy, digital marketing, and campaign development, and will mentor a talented team while partnering with Sales, Product

Qualifications

• Proven track record in B2B marketing and brand strategy.
• Experience leading integrated marketing campaigns across digital, email, and events.
• Ability to translate market insights into compelling initiatives.
• Strong leadership and team development skills.
• Familiarity with AI and emerging marketing technologies.

Responsibilities

• Develop and execute integrated marketing strategies aligned with company goals.
• Lead campaigns supporting product launches, customer programs, and trade shows.
• Oversee brand, digital, social media, email, content, and PR.
• Collaborate with Sales, Product, and leadership to identify opportunities.
• Mentor and grow the marketing team; foster creativity and accountability.
• Measure performance and iterate using analytics and market feedback.

Skills

B2B marketing

Brand strategy

Digital marketing

Campaign development

Leadership/mentoring

Analytics

AI in marketing

Job description

Whalen Search Group is seeking an experienced Director of Marketing & PR to lead and evolve a growing marketing organization in the automotive aftermarket industry. This hands-on leader will develop integrated marketing strategies that drive growth and strengthen customer brands, managing a diverse product portfolio.

The ideal candidate will command B2B marketing, brand strategy, digital marketing, and campaign development, and will mentor a talented team while partnering with Sales, Product