Director of Marketing Operations & Tech Enablement

Nashville Public Radio; Houston (TX); On-site; USD 150,000 - 160,000; Full time

Benefits offered by this job

Medical, Dental & Vision coverage

Retirement plan with matching

Generous PTO and holidays

Parental leave

Public wellness programs

Diversity & inclusion health services

Family care support

Job summary

Hearst Newspapers is seeking a Director of Marketing Operations to lead the operational strategy, execution, and reliability of the marketing tech stack across Sailthru, BlueConic, Casper, and related platforms. This centralized role supports nine markets and focuses on scalable processes and governance.

The ideal candidate blends hands-on marketing tech expertise, strong data thinking, and disciplined leadership to partner with Marketing, Product, BI, Editorial, Finance, and service vendors

Qualifications

• Experience leading marketing technology platforms and teams.
• Strong data and systems thinking with ability to translate business needs into technical specs.
• Hands-on experience configuring marketing tech including data integrations, identity, tracking, and audience segmentation.

Responsibilities

• Lead and develop the Marketing Operations team with clear ownership and accountability.
• Own day-to-day marketing technology operations across Sailthru, BlueConic, Casper, and future platforms.
• Ensure reliability of processes, data flows, and platform capabilities across markets.
• Oversee email operations, campaigns, scheduling, and delivery readiness.
• Manage checkout, pricing configurations, and promotional offers across experiences.
• Translate business problems into clear requirements and drive adoption of tools.
• Identify opportunities to expand capabilities with AI, automation, and self-service.
• Manage vendor relationships, contracts, and roadmap alignment.
• Lead rollout and adoption via workflows, training, and governance.

Skills

Marketing technology

Data literacy

Leadership (distributed teams)

SQL familiarity

Email/newsletter operations

AI & automation

Vendor management

Tools

BlueConic

Sailthru

Casper

Job description

Hearst Newspapers is seeking a Director of Marketing Operations to lead the operational strategy, execution, and reliability of the marketing tech stack across Sailthru, BlueConic, Casper, and related platforms. This centralized role supports nine markets and focuses on scalable processes and governance.

The ideal candidate blends hands-on marketing tech expertise, strong data thinking, and disciplined leadership to partner with Marketing, Product, BI, Editorial, Finance, and service vendors