Director, Marketing Operations & Tech Strategy

Hearst Newspapers; Dallas (TX); On-site; USD 150,000 - 160,000; Full time

Benefits offered by this job

Physical Wellbeing: Medical, Dental, &

Invest for the Future: Retirement plan

Generous Paid Time Off

Paid Parental Leave

Monthly Child & Dependent Care Reimb.

Emotional Wellbeing

Inclusive Health Services

Fertility Coverage & Menopause Support

Pet Wellness Reimbursement & Rover

And more

Job summary

Hearst Newspapers is seeking a Director of Marketing Operations to lead the operational strategy and execution of digital subscription marketing platforms across nine markets. You will oversee Sailthru, BlueConic, Casper, data integrations, offers, and QA, driving reliable, scalable processes and elevating marketing through AI and automation.

This role requires hands-on Martech leadership, cross-functional collaboration with BI, Product, Finance and Newsroom teams, and a proven ability to

Qualifications

• Experience leading marketing ops teams and cross-functional workflows.
• Hands-on with marketing tech: CDPs, email/CRM, segmentation, automation.
• Fluent in data integrations, APIs, identity and data flows.
• Diagnose issues and partner with BI, Product, Eng, vendors.
• Strong data literacy; SQL familiarity preferred.
• Experience with email/newsletter operations and lifecycle campaigns.
• Experience with checkout or monetization platforms.
• Translate business needs into technical requirements.
• Proven remote leadership and governance experience.
• Experience using AI and automation to improve workflows with governance.

Responsibilities

• Lead Marketing Operations team and set ownership, SLAs.
• Own intake, prioritization, and stakeholder alignment.
• Oversee ops across Sailthru, BlueConic, Casper and future platforms.
• Ensure reliability of marketing processes and data flows.
• Manage email operations for newsletters and lifecycle campaigns.
• Govern checkout flows, pricing configurations and offers.
• Translate business needs into technical requirements and prioritize.
• Identify opportunities to expand capabilities with AI and self-service.
• Manage vendor relationships and contracts for marketing tech.
• Roll out capabilities with documentation, training, QA.

Skills

Marketing ops

Martech

CRM

Lifecycle marketing

Data integrations

APIs

SQL knowledge

Team leadership

Automation

Newsroom coordination

Tools

BlueConic

Sailthru

Casper

Job description

Hearst Newspapers is seeking a Director of Marketing Operations to lead the operational strategy and execution of digital subscription marketing platforms across nine markets. You will oversee Sailthru, BlueConic, Casper, data integrations, offers, and QA, driving reliable, scalable processes and elevating marketing through AI and automation.

This role requires hands-on Martech leadership, cross-functional collaboration with BI, Product, Finance and Newsroom teams, and a proven ability to